Sample spreads of Hillcrest's annual report, with paragraphs and photographs of people.

Hillcrest Annual Report

Hillcrest is a large housing association, based in Scotland, dedicated to improving communities and helping people live better lives. They provide housing, maintenance services, support, training and employment opportunities.

Sample spreads of Hillcrest's annual report, with paragraphs, photographs of people, and data/stats set in large numbers.

The Brief

We were commissioned, alongside other literature, to produce the organisation’s annual report. The client required both a reduced print run to align with their environmental values and an online version to improve the accessibility of the report.

The Creative Outcome

We produced an engaging annual report, making use of their existing brand colour palette and typography, whilst incorporating relevant photography. Key messaging was communicated through a clean layout, a clearly defined structure and an aesthetic that aligned with the organisation’s brand identity.

Front cover and sample spreads of Hillcrest's annual report, with paragraphs, photographs of people, and data/stats set in large numbers.

To enhance audience engagement and readability of the report, we utilised a combination of typographic hierarchy, infographics, and tables to convey key information, such as financial figures and statistics.

Front cover and page example of Hillcrest's annual report in a digital format, comprised of a desktop and mobile screen.

For the digital version of the annual report, we created a dynamic microsite, which allowed the report to be easily shared and distributed to the client’s target audience. The multi-page site encompassed clear structure, allowing for easy navigation of the report, further making it digestible and engaging for the reader.

Page example of Hillcrest's annual report in a digital format, comprised of a desktop and mobile screen.

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The Law Society of Scotland

“From start to finish, Firefly were great to work with. They understood the objectives of the project and what I was trying to achieve, and provided regular updates throughout. The project was managed very efficiently and I am extremely happy with the result. Thank you!”

Lucy Ozanne
CPD & Training Officer
Law Society of Scotland

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