Sample spreads of Hillcrest's annual report, with paragraphs and photographs of people.

Hillcrest

Hillcrest is a large housing association, based in Scotland, dedicated to improving communities and helping people live better lives. They provide housing, maintenance services, support, training and employment opportunities.

Sample spreads of Hillcrest's annual report, with paragraphs, photographs of people, and data/stats set in large numbers.

The Brief

We were commissioned, alongside other literature, to produce the organisation’s annual report. The client required both a reduced print run to align with their environmental values and an online version to improve the accessibility of the report.

The Creative Outcome

We produced an engaging annual report, making use of their existing brand colour palette and typography, whilst incorporating relevant photography. Key messaging was communicated through a clean layout, a clearly defined structure and an aesthetic that aligned with the organisation’s brand identity.

Front cover and sample spreads of Hillcrest's annual report, with paragraphs, photographs of people, and data/stats set in large numbers.

To enhance audience engagement and readability of the report, we utilised a combination of typographic hierarchy, infographics, and tables to convey key information, such as financial figures and statistics.

Front cover and page example of Hillcrest's annual report in a digital format, comprised of a desktop and mobile screen.

For the digital version of the annual report, we created a dynamic microsite, which allowed the report to be easily shared and distributed to the client’s target audience. The multi-page site encompassed clear structure, allowing for easy navigation of the report, further making it digestible and engaging for the reader.

Page example of Hillcrest's annual report in a digital format, comprised of a desktop and mobile screen.

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Paths for All

“We worked with Firefly to produce some simple but eye-catching infographics to help us convey our key messages to our wide audience.

We wanted the characters in the graphics to be relatable everyday people from the Scottish public, and Firefly really managed to capture that. The graphics they designed are clean, colourful and clearly convey the right messages we wanted to get out there, helping us to launch National Walking Month 2018 in style. Thanks Firefly!”

Louise Cameron
Communications & Marketing Officer
Paths for All

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