Harbour Annual Report + ReadyMag
Annual report design + Brand development + Print + more
Hillcrest
Hillcrest is a large housing association, based in Scotland, dedicated to improving communities and helping people live better lives. They provide housing, maintenance services, support, training and employment opportunities.
Project services
The Brief
We were commissioned, alongside other literature, to produce the organisation’s annual report. The client required both a reduced print run to align with their environmental values and an online version to improve the accessibility of the report.
The Creative Outcome
We produced an engaging annual report, making use of their existing brand colour palette and typography, whilst incorporating relevant photography. Key messaging was communicated through a clean layout, a clearly defined structure and an aesthetic that aligned with the organisation’s brand identity.
To enhance audience engagement and readability of the report, we utilised a combination of typographic hierarchy, infographics, and tables to convey key information, such as financial figures and statistics.
For the digital version of the annual report, we created a dynamic microsite, which allowed the report to be easily shared and distributed to the client’s target audience. The multi-page site encompassed clear structure, allowing for easy navigation of the report, further making it digestible and engaging for the reader.
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“Firefly worked closely with us to understand our vision and turn it into a modern, slick design that has been used across our new Tenders Direct website, email marketing and social media – we are really delighted with the end product and it’s proving popular with our customers too. Delivery was always on time and Firefly’s customer-focused approach made them a pleasure to work with!”
Penny Godfrey
General Manager
Proactis Tenders Direct