Annual report design mockup.

Scotland’s Charity Air Ambulance

Scotland’s Charity Air Ambulance (SCAA) plays a vital role in Scotland’s emergency response network, assisting in medical emergencies and trauma incidents across the country.

Covering an area of over 30,000 square miles, SCAA is committed to saving and improving lives throughout Scotland every day.

Annual report design mockup.

The Brief

We were commissioned, alongside other literature, to produce the SCAA annual report. This also encompassed the creation of infographics to be incorporated into the report. We were tasked with organising and overseeing print production along with producing a PDF version of the report that could be distributed digitally.

The Creative Outcome

We created a dynamic annual report that communicated key messaging in a captivating and easily digestible way. We utilised and expanded upon the charity’s existing colour palette and employed the oval shape from their logo marque to house photography and important information within the report. This ensured the layout was kept clean and structured, with an aesthetic that aligns with the organisation’s brand identity.

Annual report design mockup.

To help break up large sections of text we created and incorporated several infographics into the report. Designed to be easy to understand yet engaging, the infographics helped to capture the readers’ attention and present key information and statistics clearly.

Annual report design mockup.

In addition, the text utilises a typographic hierarchy to emphasise important content, while the modern san-serif typeface ensures readability.

Annual report design mockup.

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“Thank you so much for your work on the report infographics, and especially the speedy turnaround – they really helped us get to where we needed to be in time for the official launch and circulation to press yesterday.

We’ve had loads of coverage for the recent report today and hoping to get more across the week. Also a huge thanks again for your work on the branding and templates generally. Working the report up using the Citizens Advice Scotland report template didn’t take me long at all and we’re so very happy with how it looks!”

Erin Gray
Service Communications Manager
Citizens Advice Scotland

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