Aleph Insights
Branding + Brand identity + Rebranding + more
Mansfield Traquair Trust
Formed in 1993, the Mansfield Traquair Trust initiated and oversaw the restoration of the former Catholic Apostolic Church on Broughton Street, Edinburgh. The Trust aimed to ensure the church had a long future, as well as repairing and conserving its fabric and murals for the general public to enjoy.
Project services
The Brief
Tasked with promoting the church, referred to as “Edinburgh’s Sistine Chapel”, the Trust commissioned Firefly to design and build their website. The brief specified that the website should showcase the beautiful murals by Phoebe Anna Traquair, a much-celebrated artist from the Arts and Crafts movement, as well as facilitating a database of information and photography.
The Creative Outcome
The image-led website design features large scale, impactful photography, allowing the breathtaking murals and building to speak for themselves and captivating the Trust’s target audience. The responsive website design and easy to use navigation, enables visitors to access comprehensive information about the church quickly and seamlessly across desktop, tablet and mobile.
The use of highly legible typography and clear typographic hierarchy further facilitate an optimum user experience, guiding visitors through the website and breaking up key information in an easily digestible way. We used a clean, refined layout and a combination of white and red backgrounds. This minimal design allowed us to highlight important information, without distracting from the stunning imagery.
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“Ben and the team at Firefly have been great – creative, friendly, fun and professional from start to finish of our label design project.
Despite us providing a rather vague brief, they completely got what we were looking to achieve and delivered an excellent creative proposal which we are now moving ahead with. They worked with pace and their communication was good throughout. I wouldn’t hesitate to work with them again and would strongly recommend them for any creative requirements.”
Fiona Walsh
Sales Director
Redcastle