Sebastian Kobelt
Branding + Packaging + Rebranding + more
Henry Schein Veterinary Solutions exhibition stand
Driven by their passion for wellbeing of animals, Henry Schein Veterinary Solutions (HSVS) work to advance the world of veterinary medicine. The global animal health technology and services company help to connect their customers with the best possible solutions and insights.
Every April, the British Small Animal Veterinary Association Congress (BSAVA Congress) delivers a cutting edge programme of over 350 lectures and practical in the UK.
Project services
The Brief
Firefly was commissioned to design an exhibition stand that would promote HSVS at the BSAVA Congress. This encompassed a series of pods and units incorporating demo areas, a coffee unit and a seating area to draw visitors in. The pods and units were to be consistently branded, eye catching and visible from a distance.
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The Creative Outcome
The exhibition stand utilises the company’s existing colour palette and typography, helping to resonate with their target audience. We combined bold, dynamic graphic elements with photography and clean, modern typography. This helped to create a professional and impactful aesthetic and reinforce the company’s core message.
The demo areas remained consistent with the exhibition pods and were integral to the stand, as they enabled the sales team to provide tutorials surrounding how the software works. We carefully considered the use of composition in order to emphasise the HSVS logo across all exhibition stands, enhancing brand awareness.
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“Firefly worked closely with us to understand our vision and turn it into a modern, slick design that has been used across our new Tenders Direct website, email marketing and social media – we are really delighted with the end product and it’s proving popular with our customers too. Delivery was always on time and Firefly’s customer-focused approach made them a pleasure to work with!”
Penny Godfrey
General Manager
Proactis Tenders Direct