Aleph Insights

The Creative Outcome

Inspired by the idea of formulating data into a coherent form, the logo marque is based on overlapping elements coming together to form a singular marque, similar to a Venn diagram. These intersecting elements combine into an asterisk-like symbol, striking a balance between approachability and professionalism. To compliment the logo, we developed a geometric pattern inspired by data, which serves as a versatile brand asset across communications. This pattern aligns seamlessly with the shapes found in the logo, adding visual depth and cohesion.

A bold, modern sans-serif typeface was selected to compliment the logo marque. The letter ‘A’ in Aleph has been adapted to extend the crossbar to create an aleph symbol and the full stop changed from a circle to a square to link to the structure of the marque. Aleph’s signature orange strengthens brand recognition and is highlighted by midnight blue typography. An extended palette that draws on lighter tints serves to enhance the brand’s versatility.

Key deliverables included a Google Slides presentation template and a Google Docs report template, both designed to cohesively reflect the updated brand identity. The designs are clean and contemporary, with a clear typographic hierarchy that highlights important information and enhances readability. The Google Slides template allows the client to create coherent presentations from key slide designs, including front cover, divider page, contents page, as well as data pages, incorporating tables and bulleted lists. The Google Docs report template includes a front cover, table and image pages, as well as more text-heavy pages with subheadings, numbering and bullets. These tools enable Aleph to produce consistent, professional presentations and reports that underscore their expertise and professionalism. Additionally, templates for business cards and a letterhead were created within Google Docs, ensuring brand consistency across all communication materials.

The website design process began with a thorough analysis and restructuring of the sitemap to inform an optimised navigation. Key page templates were identified, and wireframes were produced to test and refine the site’s user experience (UX). Intricate graphic devices were created to visually represent Aleph’s data and tech-driven services. The website was designed to highlight Aleph’s expertise in data science and AI solutions, maintaining a clean, contemporary interface that enhances the UX. Built on a WordPress CMS, the website leverages the platform’s flexibility to create a user-friendly site that reflects the company’s professionalism. The CMS enables Aleph to easily update content and add new pages as required, ensuring the site remains current and adaptable. With intuitive navigation, clear calls to action, and a responsive layout, the site provides a seamless experience while enhancing Aleph’s digital presence. This cohesive approach reinforces their reputation as an innovative consultancy and positions them as a leader in their field.