0131 510 8260


Insight Software Development provides industry-leading services that enable organisations, such as Network Rail, to gain control of their information and explore new avenues for its use. 

Similar to the definition of ‘Insight’, which is to gain an accurate and deep understanding of something, they help business’ gain insight into their data; organising it, performing complex calculations and outputting the results in a meaningful and understandable format.

Insight Software Development approached Firefly as they were looking to re-brand their growing company. The new brand was designed to look safe, reliable and professional, and to be as agile and dynamic as the bespoke services that they provide to their clients.

As well as re-designing the company’s existing logo, we also created a new WordPress website, HTML email signature, Microsoft Word report template, business cards and supporting brand guidelines. An icon library was also developed, which features on the website and helps users to digest some of the different services they provide.


Website homepage design

Master logo reversed

Word template report - cover design

Mobile website navigation design

Brand guidelines - Primary typeface

Master logo

Business card design

Mobile website design

Brand guidelines - Logo exclusion zone

Word template report - table / graph design

Website design

Business card design detail

Mobile website design

Brand guidelines - Logo usage

Firefly was a pleasure to work with throughout our project. It was clear from the initial design discussions that their attention to detail, content suggestions and proposed structure would help us achieve the goals we had envisioned for our new brand and they did not disappoint. Thank you for making the process so simple.

Adam Medley
Operations Manager
Insight Software Development

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If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:

+44 (0) 131 510 8260 or fill in the form below

Firefly Design Agency
Ocean Point One
94 Ocean Drive

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