Insight Software Development logo on a field of dark purple

Insight Software Development

Leaders in their industry, Insight Software Development (Insight) enable organisations, such as Network Rail, to gain control of their information and explore new ways to use it.

They help businesses to develop an insight into their data by organising it, performing complex calculations and outputting the results in a meaningful and easily digestible format.

A small pile of Insight Software Development business cards, front and back.

The Brief

Insight approached Firefly for a rebranding project at a time of growth. In addition to crafting a new logo design, we were commissioned to create a website design with a WordPress Content Management System (CMS), a Microsoft Word report template, business cards, an HTML email signature and supporting brand guidelines.

The Creative Outcome

The branding we created was designed to convey the professionalism and reliability of the organisation whilst alluding to the modern cutting-edge solutions they offer. For the logo design, we paired a simplistic graphic device and refined colour palette with modern, highly legible typography. The clean design evokes trust and reflects Insight’s credibility within the industry.

Intuitive and responsive across all devices, the website uses clear navigation elements to seamlessly guide users through each page. This is facilitated further by bespoke iconography, which helps to break down Insight’s array of services in an engaging and succinct way. Moreover, we utilised impactful, technology inspired imagery to add depth to the website and reflect the agile and dynamic nature of the services, capturing visitors’ attention.

Insight Software Development's website, on tablet view. The 'Services' page is shown.

The branding remains consistent across all touch points, including the business cards, HTML email signature and Microsoft Word report template. This contributes to a strong brand identity, helping to enhance customer loyalty. Polished and professional, the report template utilises white space and typographic hierarchy to highlight key messages. Furthermore, bespoke tables and graphs help to clearly break down complex information.

Insight Software Development's brand guidelines, showing the logo's exclusion zone.

Finally, we created a comprehensive set of brand guidelines, which outlined in detail Insight’s new brand identity, including the use of the logo across all communications. This helped to ensure the brand was implemented correctly and consistently at all times by everyone in the organisation.

Let's work together +

If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business, please complete the form or call us on:

+44 (0) 131 510 8260

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“Firefly has been a pleasure to work with. They did a wonderful job of producing a design that reflected the brief outlined and delivered great options for us to choose from. They worked quickly, efficiently and were very patient with us! We are delighted with our new brand.”

Kaisey Murphy
Programme Co-ordinator
Edinburgh Surgery Online

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