Brendan MacNeill Photography
Print + Magazine design
Business Knights
Business Knights was established by a group of accountants with innovative ideas on how companies’ structures could be realigned to increase workforce productivity, whilst decreasing business cost.
Project services
The Brief
Firefly was commissioned to create print communications for Business Knights. This included two brochures which would promote two different services at the start of the sales process. These would be provided during meetings and mailed out to prospective customers.
The first brochure aimed to promote deepScan, an internal audit service provided by Business Knights. This service analyses the software and technology used by client’s businesses and assesses how it can be advanced to improve efficiency and profitability.
The second brochure focused on their information technology service, reBoot. This service develops code unique to each client to create the best business technology web-framework for running a business.
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The Creative Outcome
Polished and professional, the brochure design we created for each service aimed to position Business Knights as an authoritative organisation that provides cutting edge technology solutions.
Designed in landscape format, both brochures feature futuristic imagery, reminiscent of the technology sector. Moreover, we used eye catching typography and graphic elements inspired by the language used in this field. This reinforces Business Knights’ brand identity, whilst helping to connect with their target audience and build customer loyalty.
We used typographic hierarchy and colour palette to emphasise the brands core messages, helping to break down important information in a clear and easily digestible way.
The unique designs we created differentiate Business Knights from their competitors, helping to reinforce their position as leaders in their field.
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“The friendly and professional Firefly team worked closely with us to develop and refine a clear style for our quarterly print and digital journals.
The team listened carefully to our needs and quickly responded to any queries and changes we requested. We are really happy with the end result, and with circulation increasing every month, it would seem our readers agree!
Sarah Brady
Brand Manager
Eyecare