Edinburgh Surgery Online
Branding + Brand identity + Logo design + more
Jaeger-LeCoultre
Since opening their first small watchmaking workshop in the Swiss mountains in 1833, Jaeger-LeCoultre has become one of the world’s greatest watchmakers. They have designed and developed over 1,000 different watch movements and counts, including the most precise measuring tool in 1844, and the world’s smallest calibre.
Project services
The Brief
Jaeger-LeCoultre approached Firefly to create the artwork and oversee the print production management of a large vinyl, to feature in the window of the Edinburgh branch of Laing’s.
The Creative Outcome
Before commencing with the design, we visited Laing’s to scope out requirements and take measurements.
Central to the design is the use of clear, crisp hero photography, showcasing the central product against a plain black background. The imagery is complimented by bold, impactful typography, which highlights the all-important strapline, whilst ensuring legibility on the bustling high street. The advertising simultaneously compliments Laing’s window display and stands out, helping to engage and resonate with Jaeger-LeCoultre’s target audience.
Finally, we oversaw the print production management of the project, working with our trusted network of printers to ensure the final window vinyl was produced to the highest possible quality.
Thank you
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“Thank you so much for your work on the report infographics, and especially the speedy turnaround – they really helped us get to where we needed to be in time for the official launch and circulation to press yesterday.
We’ve had loads of coverage for the recent report today and hoping to get more across the week. Also a huge thanks again for your work on the branding and templates generally. Working the report up using the Citizens Advice Scotland report template didn’t take me long at all and we’re so very happy with how it looks!”
Erin Gray
Service Communications Manager
Citizens Advice Scotland