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Since opening their first small watchmaking workshop in the Swiss mountains back in 1833, Jaeger-LeCoultre has been committed to being one of the world’s greatest watchmakers. They have since designed and developed over 1,000 different watch movements and counts, including the most precise measuring tool in 1844, and the world’s smallest calibre – which was even worn by Queen Elizabeth II during her coronation.

Looking for a high-quality point-of-sale display, Jaeger-LeCoultre approached Firefly to handle the artwork and print production management of a large window vinyl, to feature in the window of the Edinburgh branch of Laings Jeweller.

After visiting the store to scope out the requirements and take measurements, we oversaw the project, reaching out to our trusted network of printers to ensure the final poster was of the highest quality.

Window vinyl design

Window vinyl display

Window vinyl display

Window vinyl display

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