Edinburgh Surgery Online
Branding + Brand identity + Logo design + more
Jaeger-LeCoultre
Since opening their first small watchmaking workshop in the Swiss mountains in 1833, Jaeger-LeCoultre has become one of the world’s greatest watchmakers. They have designed and developed over 1,000 different watch movements and counts, including the most precise measuring tool in 1844, and the world’s smallest calibre.
Project services
The Brief
Jaeger-LeCoultre approached Firefly to create the artwork and oversee the print production management of a large vinyl, to feature in the window of the Edinburgh branch of Laing’s.
The Creative Outcome
Before commencing with the design, we visited Laing’s to scope out requirements and take measurements.
Central to the design is the use of clear, crisp hero photography, showcasing the central product against a plain black background. The imagery is complimented by bold, impactful typography, which highlights the all-important strapline, whilst ensuring legibility on the bustling high street. The advertising simultaneously compliments Laing’s window display and stands out, helping to engage and resonate with Jaeger-LeCoultre’s target audience.
Finally, we oversaw the print production management of the project, working with our trusted network of printers to ensure the final window vinyl was produced to the highest possible quality.
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“The friendly and professional Firefly team worked closely with us to develop and refine a clear style for our quarterly print and digital journals.
The team listened carefully to our needs and quickly responded to any queries and changes we requested. We are really happy with the end result, and with circulation increasing every month, it would seem our readers agree!
Sarah Brady
Brand Manager
Eyecare