Vetsolutions provide practice management software to the veterinary industry. Following analysis of practice structures and profit margins, Best Practice Seminars was developed to help practices improve performance and efficiency.
Firefly were commissioned by Vetsolutions to create the logo and branding for the best practice seminars. The logo tied in with existing Vetsolutions brand communications by utilising the existing colour palette and typography. Circular graphic devices feature prominently within the Vetsolutions brand, and the best practice seminars rosette continued this theme.
How do you make seminars or learning look fun? The new brand had to look professional but also friendly and approachable. The playful illustrative elements helped to not only convey this look and feel but also to represent the various topics being covered.
Since the launch the branding has been rolled out across advertising, email marketing, exhibition display stands, literature, presentation templates and promotional items.
Logo design and branding
Exhibition display stand design
Email marketing promoting upcoming seminars
Email marketing promoting an upcoming exhibition
Thank you so much for your work on the report infographics, and especially the speedy turnaround – they really helped us get to where we needed to be in time for the official launch and circulation to press yesterday.
We’ve had loads of coverage for the recent report today and hoping to get more across the week. Also a huge thanks again for your work on the branding and templates generally. Working the report up using the Citizens Advice Scotland report template didn’t take me long at all and we’re so very happy with how it looks!
Service Communications Manager
Citizens Advice Scotland
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