Vetsolutions provide practice management software to the veterinary industry. Following analysis of practice structures and profit margins, Best Practice Seminars was developed to help practices improve performance and efficiency.
Firefly were commissioned by Vetsolutions to create the logo and branding for the best practice seminars. The logo tied in with existing Vetsolutions brand communications by utilising the existing colour palette and typography. Circular graphic devices feature prominently within the Vetsolutions brand, and the best practice seminars rosette continued this theme.
How do you make seminars or learning look fun? The new brand had to look professional but also friendly and approachable. The playful illustrative elements helped to not only convey this look and feel but also to represent the various topics being covered.
Since the launch the branding has been rolled out across advertising, email marketing, exhibition display stands, literature, presentation templates and promotional items.
Logo design and branding
Exhibition display stand design
Email marketing promoting upcoming seminars
Email marketing promoting an upcoming exhibition
“Recently I was looking for a company that could work with me on designing some infographic style of information to help market my business.
I met with Ben and was impressed at the first meeting on how he managed to grasp immediately what it was i was looking for, and also the costs i was presented with were highly competitive. Even after just one meeting, ben managed to produce a first draft which was extremely close to what i was looking for. They supplied several design styles, and we worked together on identifying the specific elements that were right for the project. The final work project was produced to an extremely high standard, and within very reasonable turn around times. I particularly like working with ben due to his flexible but extremely professional approach, and i am already thinking of additional projects that we could work together on. I would have no hesitation in recommending Ben and his team for any project.”
Ram UK & Ireland
HOW CAN WE HELP YOU?
If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:
+44 (0) 131 621 0053 or fill in the form below