Vetsolutions provides practice management software to the veterinary industry. Following analysis of practice structures and profit margins, Best Practice Seminars was developed to help practices improve their performance and efficiency.
Firefly was commissioned by Vetsolutions to create the logo and branding for the best practice seminars. The logo tied in with existing Vetsolutions brand communications by utilising the existing colour palette and typography. Circular graphic devices feature prominently within the Vetsolutions brand, and the best practice seminars rosette continued this theme.
How do you make seminars or learning look fun? The new brand had to look professional but also friendly and approachable. The playful illustrative elements helped to not only convey this look and feel but also to represent the various topics being covered.
Since the launch, the branding has been rolled out across advertising, email marketing, exhibition display stands, literature, presentation templates and promotional items.
Logo design and branding
Exhibition display stand design
Email marketing promoting upcoming seminars
Email marketing promoting an upcoming exhibition
When we invited tenders for the design of our new website and our flagship publication, Firefly’s proposal was streets ahead of any of the others received in terms of understanding our requirements, original design and functionality.
Our previous website which had been very tired is now transformed into a valued resource. We have been delighted with the finished product which has received much favourable comment and is something of which we can be proud. It was also very good value for money which is important for a small organisation like ours.
HOW CAN WE HELP YOU?
If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:
+44 (0) 131 510 8260 or fill in the form below