Caption "Best practice seminars" in a blue circle and light blue background, surrounded by different icons including contact book, pen, email, star, percent, thumb up, Twitter logo, tablet and mobile.

Vetsolutions Best Practice Seminars

Driven by their passion for the wellbeing of animals, Vetsolutions, based in Edinburgh, work to advance the world of veterinary medicine. The global animal health technology and services company help to connect their customers with the best possible solutions and insights.

Email market with caption "Understand".

The Brief

Firefly was commissioned to create the logo design and branding for Vetsolutions’ Best Practice Seminars. The logo was to align with existing brand communications by utilising the same colour palette and typography. The new marque, however, was to inject a sense of excitement into the concept of seminars, something which in other contexts could be considered dull.

The Creative Outcome

We utilised a circular graphic device to create a unique mark which encompasses the company. This features prominently within the Vetsolutions brand and was used to create a rosette graphic, reinforcing the notions of learning and achievement.

Email marketing with caption "Coming soon, to a big screen near you!".

The logo and branding we created evoke professionalism, whilst maintaining a friendly and approachable look and feel, connecting and resonating with the brands target audience. This is primarily achieved by the use of brightly coloured, playful illustrations, which convey the various topics covered by Best Practice Seminars in a clear and engaging way.

Since its launch, the branding has been rolled out consistently across a range of communications, including advertising, email marketing, exhibition display stands, literature, presentation templates and promotional items.

Exhibition display caption "Learn. Network. Understand".

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The Law Society of Scotland

“From start to finish, Firefly were great to work with. They understood the objectives of the project and what I was trying to achieve, and provided regular updates throughout. The project was managed very efficiently and I am extremely happy with the result. Thank you!”

Lucy Ozanne
CPD & Training Officer
Law Society of Scotland

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