0131 510 8260


Driven by their passion for the wellbeing of animals, Vetsolutions, based in Edinburgh, work to advance the world of veterinary medicine. The global animal health technology and services company help to connect their customers with the best possible solutions and insights.

The Brief

Firefly was commissioned to develop the Vetsolutions brand across a range of key communications. In addition to the creation of brand guidelines, email marketing, literature, a website design and exhibition displays, this project included the design of an interactive quarterly magazine.

The Creative Outcome

The magazine features articles spanning a range of topics, including ‘a day in the life’ of a Vetsolutions employee, top tips for making the most of social media and improving the effectiveness of a veterinary practice website.

For the magazine design we created a clean and inviting layout, which outlines the content in an easily digestible, yet dynamic way. The variation across the layout encourages readers to engage in the content, maintaining their interest whilst reflecting the professionalism of the brand. This is further facilitated by a combination of highly legible, contemporary typefaces and typographic hierarchy, which highlights important information and helps to guide readers through the publication.

We incorporated pops of vibrant colour and dynamic photography throughout the magazine to capture readers attention. This was also achieved by the use of infographics, which present key takeaways in a concise and engaging way to the magazine’s readers.

The publication helps to promote Vetsolutions to their target audience, whilst educating key practice personnel on techniques that can help to improve practice performance and efficiency.

Magazine cover design

Magazine spread design

Magazine design detail

Magazine design detail

Magazine design detail

Magazine design detail

Magazine design detail

Magazine design detail

Magazine cover design

Magazine spread design

Magazine spread design

Magazine spread design

Recently I was looking for a company that could work with me on designing some infographic style of information to help market my business.

I met with Ben and was impressed at the first meeting on how he managed to grasp immediately what it was I was looking for, and also the costs I was presented with were highly competitive. Even after just one meeting, Ben managed to produce a first draft which was extremely close to what I was looking for. They supplied several design styles, and we worked together on identifying the specific elements that were right for the project. The final work project was produced to an extremely high standard and within very reasonable turn around times. I particularly like working with Ben due to his flexible but extremely professional approach, and I am already thinking of additional projects that we could work together on. I would have no hesitation in recommending Ben and his team for any project.

Dianne Newam
Ram UK & Ireland


If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:

+44 (0) 131 510 8260 or fill in the form below

Firefly Design Agency
5 Castle Terrace

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