Newhall Estate
Website design + Brand development + Brochure design + more
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Firefly was commissioned to develop the Vetsolutions brand across a range of key communications. In addition to the creation of brand guidelines, email marketing, literature, a website design and exhibition displays, this project included the design of an interactive quarterly magazine.
The magazine features articles spanning a range of topics, including ‘a day in the life’ of a Vetsolutions employee, top tips for making the most of social media and improving the effectiveness of a veterinary practice website.
For the magazine design we created a clean and inviting layout, which outlines the content in an easily digestible, yet dynamic way. The variation across the layout encourages readers to engage in the content, maintaining their interest whilst reflecting the professionalism of the brand. This is further facilitated by a combination of highly legible, contemporary typefaces and typographic hierarchy, which highlights important information and helps to guide readers through the publication.
We incorporated pops of vibrant colour and dynamic photography throughout the magazine to capture readers attention. This was also achieved by the use of infographics, which present key takeaways in a concise and engaging way to the magazine’s readers.
The publication helps to promote Vetsolutions to their target audience, whilst educating key practice personnel on techniques that can help to improve practice performance and efficiency.
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“I really appreciate the work you put into our website and the end result looks marvellous. We are very happy with the whole package.”
Tom Watt
Owner
Sheridan Guest House