
Hillcrest
Annual report design + Print + Digital + more
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Firefly was commissioned to carry out brand development for Vetsolutions across a number of communications, including a new content managed website design.
Following analysis of Vetsolutions’ existing website, we understood that it was essential for the new design to clearly and succinctly outline what the company offer and provide in depth information about their products and services.
We used a clean, refined layout to convey the professional nature of the brand, whilst pops of bright colour and engaging imagery add impact and help to capture visitor’s attention. To ensure ease of use, we created an intuitive website design and streamlined the menu structure. This helped to guide visitors seamlessly through each page and access the content they were looking for quickly, whether that be product information, event details, demo videos or the document knowledge library. The use of clear and consistent call to actions in the form of buttons helps to encourage visitors to take key actions, such as booking a consultation.
Designed to be futureproof, we built the website using a WordPress content management system. This provided Vetsolutions with complete control over their content, allowing them to add and edit pages and adjust the websites functionality as they released new products and services into the market. Moreover, the responsive website design ensured an optimum user experience across desktop, tablet and mobile devices.
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“Firefly has been a pleasure to work with. They did a wonderful job of producing a design that reflected the brief outlined and delivered great options for us to choose from. They worked quickly, efficiently and were very patient with us! We are delighted with our new brand.”
Kaisey Murphy
Programme Co-ordinator
Edinburgh Surgery Online