SEARCH ENGINE OPTIMISATION (SEO).
The value of effective Search Engine Optimisation (SEO) cannot be emphasised enough. Why have a website if it cannot be found by a search engine? SEO helps to drive visitors to a website by virtue of obtaining a high ranking placement in search engines such as Google, Bing and Yahoo. This in turn increases the chances of a user visiting your site. It sounds simple, but there’s a lot more to it than that.
We advise clients on how best to optimise their website for SEO and deploy strategies geared to boosting their search engine rankings. Our approach is based on a sound understanding of customers’ behaviour – how they search for your services and the words they use to narrow down the options. Armed with this information, we can ensure the site is structured correctly with high quality content and has the all important keywords most relevant to your target audience.
Want to know more about SEO? Get in touch with us for a chat.
We worked with Firefly to produce some simple but eye-catching infographics to help us convey our key messages to our wide audience.
We wanted the characters in the graphics to be relatable everyday people from the Scottish public, and Firefly really managed to capture that. The graphics they designed are clean, colourful and clearly convey the right messages we wanted to get out there, helping us to launch National Walking Month 2018 in style. Thanks Firefly!
Louise Cameron
Communications & Marketing Officer
Paths for All
HOW CAN WE HELP YOU?
If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:
+44 (0) 131 510 8260 or fill in the form below
