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Website design + Rebranding + Brand identity + more
Argyll and Bute
Designed to promote Argyll and Bute, the ABplace2b website provides a wealth of information to people considering moving to the area. It also highlights job opportunities and local businesses through case studies.
Project services
The Brief
Tasked with attracting more people to live and work in the area in response to a declining population, Argyll and Bute Council commissioned us to redesign their website.
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The Creative Outcome
We created a dynamic website that captures the essence of Argyll and Bute, showcasing its unique qualities and the myriad of opportunities it offers.
The bright and contemporary website design is complimented by modern typography and inspiring photography displaying the beautiful landscapes and people enjoying their time in the area. As a subtle nod to the Celtic knots in the ABplace2b logo, we housed selected photography in circles, as well as subtly incorporating these shapes into the background.
Designed to adhere to accessibility guidelines, we used contrasting colours and highly legible typography. Moreover, to make the information as easily digestible as possible, we used typographic hierarchy and divided content into distinct strips, whilst the clear navigation structure seamlessly guides visitors through the website.
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“The friendly and professional Firefly team worked closely with us to develop and refine a clear style for our quarterly print and digital journals.
The team listened carefully to our needs and quickly responded to any queries and changes we requested. We are really happy with the end result, and with circulation increasing every month, it would seem our readers agree!
Sarah Brady
Brand Manager
Eyecare