Hillcrest
Annual report design + Print + Digital + more
Argyll and Bute
Designed to promote Argyll and Bute, the ABplace2b website provides a wealth of information to people considering moving to the area. It also highlights job opportunities and local businesses through case studies.
Project services
The Brief
Tasked with attracting more people to live and work in the area in response to a declining population, Argyll and Bute Council commissioned us to redesign their website.
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The Creative Outcome
We created a dynamic website that captures the essence of Argyll and Bute, showcasing its unique qualities and the myriad of opportunities it offers.
The bright and contemporary website design is complimented by modern typography and inspiring photography displaying the beautiful landscapes and people enjoying their time in the area. As a subtle nod to the Celtic knots in the ABplace2b logo, we housed selected photography in circles, as well as subtly incorporating these shapes into the background.
Designed to adhere to accessibility guidelines, we used contrasting colours and highly legible typography. Moreover, to make the information as easily digestible as possible, we used typographic hierarchy and divided content into distinct strips, whilst the clear navigation structure seamlessly guides visitors through the website.
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“We have enjoyed a positive experience partnering with Firefly to build our website. They were quickly able to discern the style and functionality that would fit for us and our international target audience.
In addition to providing a design we loved they also balanced the competing demands of SEO optimisation with an aesthetically pleasing site. Much appreciated!”
Peter Henry
Managing Director
H.W. Anderson