Occles
Print + Brand development + Photography and art direction
Scottish Bible Society
A registered charity, the Scottish Bible Society aims to ensure that all people can access the Bible in a language they understand, in a format they can use and at an affordable price.
Project services
The Brief
The Scottish Bible Society approached Firefly to redesign their biannual magazine, which is delivered to a circulation of approximately 40,000 people. The aim of this redesign was to engage a younger demographic, whilst remaining relatable to their current core supporters.
The Creative Outcome
Renamed ‘Transform’, the publication was designed to be a coffee-table style magazine. We developed a clean and modern design, utilising white space paired with bold image-led spreads. The vibrant, high quality visuals feature throughout the magazine, helping to break up articles and key information to captivate the reader. Moreover, a well-balanced hierarchy of typography outlines the content clearly and succinctly, guiding the reader seamlessly through the publication.
Upon approval, we supplied an InDesign template, allowing the Scottish Bible Society to easily compile future editions themselves and reduce future design costs. The template ensures all subsequent editions follow the newly established design and retain brand consistency.
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“The friendly and professional Firefly team worked closely with us to develop and refine a clear style for our quarterly print and digital journals.
The team listened carefully to our needs and quickly responded to any queries and changes we requested. We are really happy with the end result, and with circulation increasing every month, it would seem our readers agree!
Sarah Brady
Brand Manager
Eyecare