Orange report front cover caption "Support After: COVID-19".

Queen Margaret University

Founded in 1895 in Edinburgh, Queen Margaret University (QMU) is renowned for its person-centred approach to learning. They offer a broad range of undergraduate and postgraduate courses, from healthcare and sociology to business and media.

Social media mockup on iPad screen.

The Brief

To share the findings of QMU’s Support After Covid-19 study, funded by the Chief Scientist Office, we were commissioned to design reports, podcast cover artwork and social media graphics. Conducted by researchers, the resources offer guidance to people with Long Covid, service providers and policy makers.

The Creative Outcome

We championed a multidisciplinary approach for this project to help QMU reach a broad demographic and communicate the results of their study in an engaging way.

Report spread on orange background with virus-like icons.

Summarising key findings, the professional reports utilise a clean layout, vivid colour palette and modern typefaces. To capture the attention of readers and reinforce the subject matter, we applied a simplistic, linear virus icon. A combination of typographic hierarchy, keylines and boxes help to break up large quantities of text and highlight important facts, statistics, quotes and call to actions. We designed dynamic cover artwork in line with this visual style to support the release of a series of podcasts.

To promote the communications and encourage engagement, we created a series of eye-catching social media graphics. These featured easily digestible takeaways from the study and were accompanied by succinct and compelling captions.

Social media mockup on two mobile screens, presenting on an orange background.

Return to portfolio
Previous project Next project

Share this project

More like this +

Let's work together +

If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business, please complete the form or call us on:

+44 (0) 131 510 8260

Required field *

How will we use your data?

Almost there

It would be great to learn a little more about what you want to achieve and get an idea of the budget for your project.

Required field *

How will we use your data?
Paths for All

“We worked with Firefly to produce some simple but eye-catching infographics to help us convey our key messages to our wide audience.

We wanted the characters in the graphics to be relatable everyday people from the Scottish public, and Firefly really managed to capture that. The graphics they designed are clean, colourful and clearly convey the right messages we wanted to get out there, helping us to launch National Walking Month 2018 in style. Thanks Firefly!”

Louise Cameron
Communications & Marketing Officer
Paths for All

View project