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Founded in 1895 in Edinburgh, Queen Margaret University (QMU) is renowned for its person-centred approach to learning. They offer a broad range of undergraduate and postgraduate courses, from healthcare and sociology to business and media.

The Brief

To share the findings of QMU’s Support After Covid-19 study, funded by the Chief Scientist Office, we were commissioned to design reports, podcast cover artwork and social media graphics. Conducted by researchers, the resources offer guidance to people with Long Covid, service providers and policy makers.

The Creative Outcome

We championed a multidisciplinary approach for this project to help QMU reach a broad demographic and communicate the results of their study in an engaging way.

Summarising key findings, the professional reports utilise a clean layout, vivid colour palette and modern typefaces. To capture the attention of readers and reinforce the subject matter, we applied a simplistic, linear virus icon. A combination of typographic hierarchy, keylines and boxes help to break up large quantities of text and highlight important facts, statistics, quotes and call to actions. We designed dynamic cover artwork in line with this visual style to support the release of a series of podcasts.

To promote the communications and encourage engagement, we created a series of eye-catching social media graphics. These featured easily digestible takeaways from the study and were accompanied by succinct and compelling captions.

Report front cover

Twitter social media graphics

Report spread design

Twitter social media graphic

Podcast cover artwork

Iconography detail

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