Scottish Human Rights Commission – National Taskforce Public Engagement
Digital + Reports + Iconography
Fred. Olsen Renewables
Fred. Olsen Renewables is a developer, owner, and operator in renewable energy with history back to the mid-1990s
Project services
The Brief
Firefly were approached to produce a concise report examining the economic impact of the Crystal Rig IV wind farm at local, Scottish and UK levels. The report needed to communicate complex economic and environmental information in a clear, accessible way for a broad audience, combining robust research with engaging visual presentation.
The Creative Outcome
The finished report provided a clear, evidence-based assessment of the economic impact of Crystal Rig IV at local, Scottish and UK levels. By presenting complex research, statistics and analysis in a well-structured, visually engaging format, the report made key findings accessible to a broad audience.
To help communicate the findings more effectively, a supplier map was created to highlight businesses across the Scottish Borders and East Lothian that contributed to the project. This provided a clear visual representation of the local supply chain, making the information more engaging and easier to understand at a glance.
A consistent visual style was applied throughout the report to ensure data, charts and infographics were presented clearly and cohesively. Photography of both the completed wind farm and the construction process was carefully integrated to add visual interest, provide context and support the narrative of the publication.
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“The friendly and professional Firefly team worked closely with us to develop and refine a clear style for our quarterly print and digital journals.
The team listened carefully to our needs and quickly responded to any queries and changes we requested. We are really happy with the end result, and with circulation increasing every month, it would seem our readers agree!
Sarah Brady
Brand Manager
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