PredictBy
Word and PowerPoint template design + Social media templates
Alliance for Water Stewardship (AWS)
The Alliance for Water Stewardship (AWS) is a global, non-profit organization that unites businesses, NGOs, and the public sector to promote responsible, equitable, and sustainable management of freshwater resources.
Project services
The Brief
AWS commissioned Firefly to create a bespoke Microsoft Word template for the AWS Standard. By designing a user-friendly template, the document could be easily updated internally when new versions were required. The template needed to have a brochure-like feel with distinctive chapter introductions while making full use of their bold colour palette.
The Creative Outcome
By utilising enlarged typography and colour-coding each chapter, we were able to create eye-catching introductions that made the entire document accessible and easy to follow. We also incorporated AWS’s wave illustration as a key graphic device to reinforce their brand identity and provide visual depth to the text-heavy document.
To enhance their presence further, we included the AWS logomark within the footer along with their URL as a means of driving traffic to their website. During the template design process, it was crucial that we accounted for worst-case scenario heading length. Therefore, we strategically scaled the colourful header to accommodate up to three lines of text.
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“Ben and the team at Firefly have been great – creative, friendly, fun and professional from start to finish of our label design project.
Despite us providing a rather vague brief, they completely got what we were looking to achieve and delivered an excellent creative proposal which we are now moving ahead with. They worked with pace and their communication was good throughout. I wouldn’t hesitate to work with them again and would strongly recommend them for any creative requirements.”
Omar Quaba, MA, FRCS
Consultant Plastic Surgeon
Waterfront Private Hospital