VETSOLUTIONS.

Driven by their passion for the wellbeing of animals, Vetsolutions, based in Edinburgh, work to advance the world of veterinary medicine. The global animal health technology and services company help to connect their customers with the best possible solutions and insights. 

The Brief

Firefly was commissioned to create a direct mail campaign to target specific veterinary practices across the UK. The central concept, ‘There are no limits’, helps to present Vetsolutions as a superior and technologically advanced software solution. Used at the start of the sales process, the direct mail campaign communicates the insightful and effective business advice Vetsolutions offer to help improve practice profitability.

The Creative Outcome

We produced a professionally designed and dynamic direct mail campaign to promote the Vetsolutions brand. By using a tactile and personal form of print communication, we were able to create a campaign tailored wholly to the company’s target audience.

The front page displays an impactful image of space, referencing space age technology, and a clever play on words. This combination of wording and imagery conveys the essence of the campaign, helping to position Vetsolutions as innovative thinkers and an authority in their field. Although not directly related to the veterinary industry, this powerful visual sets Vetsolutions apart from their competitors, instantly capturing readers attention and encouraging engagement.

The clean and contemporary layout utilised across the direct mail campaign presents the content in a clear and easily digestible way. We used a combination of white and dark blue backgrounds, in addition to another image of space, tying in with the front cover. We opted for a highly legible, modern typeface and used typographic hierarchy to help guide readers through the campaign. Moreover, the use of circular graphic devices, bullet points and keylines helps to highlight important takeaways in a succinct and engaging way.