REDCASTLE.

Toll House Spirits based in Angus, Scotland is a craft spirits producer. Launched in July 2017, Redcastle Gin was the first addition to a range of spirits and liqueurs. Launched in July 2017, Redcastle is made from a unique blend of 13 botanicals, including kaffir lime leaf, star anise and pink peppercorn which combine to create a spiced gin with a zesty edge.

Firefly was commissioned to design the logo, develop the branding and create packaging for Redcastle Gin. A premium handcrafted Scottish gin, the Redcastle brand was briefed to be positioned at the upper end of the market.

For the logo, a clean, modern sans serif typeface was adapted to remove the crossbar from the letter ‘A’ and a red triangle was introduced to symbolise a flag on top of a sandcastle. A Serif typeface was used to complement the logotype and add a touch of heritage to the design. Wavy lines were utilised to subtly convey a seaside theme. Subtle, intricate illustrations of the key ingredients and a wave feature on the front of the bottle labelling to add depth to the design. The clean, minimal design conveys the premium positioning of the gin and helps the packaging stand out from other brands on the shelf.