Branding and packaging
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Redcastle Spirits is an Angus-based craft spirits producer, linked to Redcastle Brewery. Redcastle Gin is the first addition to the Redcastle Spirits family. Launched in July 2017, Redcastle is made from a unique blend of 13 botanicals, including kaffir lime leaf, star anise and pink peppercorn which combine to create a spiced gin with a zesty edge.
Firefly was commissioned to design the logo, develop the branding and create packaging for Redcastle Gin. A premium handcrafted Scottish gin, the Redcastle brand was briefed to be positioned at the upper end of the market.
For the logo, a clean, modern sans serif typeface was adapted to remove the crossbar from the letter ‘A’ and a red triangle was introduced to symbolise a flag on top of a sandcastle. A Serif typeface was used to complement the logotype and add a touch of heritage to the design. Wavy lines were utilised to subtly convey a seaside theme. Subtle, intricate illustrations of the key ingredients and a wave feature on the front of the bottle labelling to add depth to the design. The clean, minimal design conveys the premium positioning of the gin and helps the packaging stand out from other brands on the shelf.
Bottle label design detail
Packaging design detail
Ben and the team at Firefly have been great – creative, friendly, fun and professional from start to finish of our label design project.
Despite us providing a rather vague brief, they completely got what we were looking to achieve and delivered an excellent creative proposal which we are now moving ahead with. They worked with pace and their communication was good throughout. I wouldn’t hesitate to work with them again and would strongly recommend them for any creative requirements.
If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:
+44 (0) 131 510 8260 or fill in the form below