Lantra
Lantra is a leading awarding body that promote careers, training and qualifications in Scotland’s land-based, aquaculture and environmental conservation industries.
Project services
The Brief
Lantra approached us to design a brochure to promote careers in agriculture.
The primary target audience was Gen Z, particularly school pupils aged 14-17, school leavers aged 16-18 and career changers aged 18-25. Secondly, it should also appeal to careers advisors, teachers, and parents who influence decisions of teenagers and younger adults.a
The Creative Outcome
To capture the attention of prospective students and help them to visualise what a career in agriculture could look like, we incorporated engaging photography of people working in the industry. We paired this with a contemporary colour palette and angular graphics to create a strong visual style. To further entice readers and highlight key content, we used a combination of tables, infographics and typographic hierarchy.
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“I have worked with Ben and his agency for many years, albeit in a paper promotional capacity. After discussions on an internal project, I was thrilled when he offered to produce work for ourselves.
Ben lead the way with concept to design and produced a great piece, Rock-Paper-Scissors. Feedback from our clients has been excellent and lovely to put a smile on faces when they identify the design. I hope to do more work with Firefly in the future.”
Elaine Scott
Key Account Manager
Antalis