Edinburgh Design School
Website design + Branding + Brand development + more
Gillespie Macandrew
Gillespie Macandrew are leading advisors to the rural, energy, charity and property sectors, providing expert legal advice on a wide range of legal and tax matters.
Project services
The Brief
Gillespie Macandrew approached Firefly to develop their brand to be implemented across all touch points. This involved creating a comprehensive set of brand guidelines along with proposed visuals for a new website and printed material.
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The Creative Outcome
To retain brand awareness and their strong presence within the industry, we introduced graphic assets inspired by the Gillespie Macandrew logo. Keyline devices and a dynamic dash pattern were developed as a means of segmenting content within key visuals.
We also crafted a suite of bespoke icons to represent their wide range of services and expertise. These were applied across all deliverables and helped bring an approachable feel to the brand in a way that was visually engaging yet professional.
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“The Royal College of Nursing Scotland has worked with Firefly on a number of projects, most recently the branding for our Nurse of the Year Awards. We have always found the team to be responsive, willing to listen and full of ideas. Professional, creative and approachable, the quality of their work is excellent.”
Carol Harris
Communications and Public Affairs Manager
The Royal College of Nursing Scotland