The Edinburgh Clinic
Advertising + Print + Brochure design + more
Gillespie Macandrew
Gillespie Macandrew are leading advisors to the rural, energy, charity and property sectors, providing expert legal advice on a wide range of legal and tax matters.
Project services
The Brief
Gillespie Macandrew approached Firefly to develop their brand to be implemented across all touch points. This involved creating a comprehensive set of brand guidelines along with proposed visuals for a new website and printed material.
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The Creative Outcome
To retain brand awareness and their strong presence within the industry, we introduced graphic assets inspired by the Gillespie Macandrew logo. Keyline devices and a dynamic dash pattern were developed as a means of segmenting content within key visuals.
We also crafted a suite of bespoke icons to represent their wide range of services and expertise. These were applied across all deliverables and helped bring an approachable feel to the brand in a way that was visually engaging yet professional.
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“We worked with Firefly to produce some simple but eye-catching infographics to help us convey our key messages to our wide audience.
We wanted the characters in the graphics to be relatable everyday people from the Scottish public, and Firefly really managed to capture that. The graphics they designed are clean, colourful and clearly convey the right messages we wanted to get out there, helping us to launch National Walking Month 2018 in style. Thanks Firefly!”
Louise Cameron
Communications & Marketing Officer
Paths for All