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Tone of voice guidelines

Setting the tone for your brand can be a rigorous and time-consuming process. Guidelines can help ensure this hard work doesn’t go to waste, providing everyone in your organisation with the tools to communicate with one collective voice and reducing the chances of your brand’s message being diluted or adapted.

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“It was a pleasure to work with Firefly on our branding, report templates and new website. We chose to work with them because they took time to understand us at the start of the process and that approach was apparent in all of the high-quality work they produced.”

Graeme Blackett
Director
BiGGAR Economics

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