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Tone of voice guidelines

Setting the tone for your brand can be a rigorous and time-consuming process. Guidelines can help ensure this hard work doesn’t go to waste, providing everyone in your organisation with the tools to communicate with one collective voice and reducing the chances of your brand’s message being diluted or adapted.

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“I have worked with Ben and his agency for many years, albeit in a paper promotional capacity. After discussions on an internal project, I was thrilled when he offered to produce work for ourselves.

Ben lead the way with concept to design and produced a great piece, Rock-Paper-Scissors. Feedback from our clients has been excellent and lovely to put a smile on faces when they identify the design. I hope to do more work with Firefly in the future.”

Elaine Scott
Key Account Manager
Antalis

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