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Tone of voice guidelines

Setting the tone for your brand can be a rigorous and time-consuming process. Guidelines can help ensure this hard work doesn’t go to waste, providing everyone in your organisation with the tools to communicate with one collective voice and reducing the chances of your brand’s message being diluted or adapted.

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Citizens Advice Scotland Annual Report

“Thank you so much for your work on the report infographics, and especially the speedy turnaround – they really helped us get to where we needed to be in time for the official launch and circulation to press yesterday.

We’ve had loads of coverage for the recent report today and hoping to get more across the week. Also a huge thanks again for your work on the branding and templates generally. Working the report up using the Citizens Advice Scotland report template didn’t take me long at all and we’re so very happy with how it looks!”

Erin Gray
Service Communications Manager
Citizens Advice Scotland

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