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Tone of voice guidelines

Setting the tone for your brand can be a rigorous and time-consuming process. Guidelines can help ensure this hard work doesn’t go to waste, providing everyone in your organisation with the tools to communicate with one collective voice and reducing the chances of your brand’s message being diluted or adapted.

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“Ben and the team at Firefly have been great – creative, friendly, fun and professional from start to finish of our label design project.

Despite us providing a rather vague brief, they completely got what we were looking to achieve and delivered an excellent creative proposal which we are now moving ahead with. They worked with pace and their communication was good throughout. I wouldn’t hesitate to work with them again and would strongly recommend them for any creative requirements.”

Fiona Walsh
Sales Director
Redcastle

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