Eyecare
etCETera journal
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Eyecare is the largest independent provider of Continuing Education and Training (CET) in the UK for the optical industry.
Firefly was commissioned to develop the branding for Eyecare and part of the rebrand was to produce advertising. The advertising focused on the annual Eyecare conference and exhibition, with the aim of encouraging industry professionals to attend whilst driving traffic to the website.
Impactful, isolated imagery was selected to create a clean, professional look and feel. Headlines utilise a play on words to compliment imagery and engage the target audience.
Advert design
Advert design
Advert design detail
Advert design
Advert design
Advert design detail
Advert design
Advert design detail
Advert design
Advert design
The friendly and professional Firefly team worked closely with us to develop and refine a clear style for our quarterly print and digital journals. The team listened carefully to our needs and quickly responded to any queries and changes we requested. We are really happy with the end result, and with circulation increasing every month, it would seem our readers agree!
Sarah Brady
Brand Manager
Eyecare
If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:
+44 (0) 131 510 8260 or fill in the form below