Why sustainable design is the future of branding

By Megan Purves on 11 November 2024

Organisations that integrate sustainable practices into their design not only reduce their environmental footprint but also strengthen their brand appeal.

Consumers today tend to prioritise eco-conscious companies, and this shift is reshaping how organisations approach branding, packaging, and digital presence. Sustainable design not only decreases waste but also builds trust with environmentally conscious audiences, setting brands apart in a competitive market.

Designing for a greener future

 Here are just a few of the many ways brands can implement sustainable design and initiatives:

• Eco-friendly packaging: Using recycled or biodegradable materials minimises environmental impact while reflecting a commitment to sustainability. Minimalist packaging is another way to reduce resource use.
• Website optimisation: Streamlining your website’s performance can lower its carbon footprint by using energy-efficient servers, optimising images, and reducing bandwidth consumption.
• Sustainable print solutions: Brands can shift to digital brochures or opt for eco-friendly print options, such as using recycled paper and vegetable-based inks, reducing waste and energy use.
• Carbon offset initiatives: Brands can offset their carbon footprint by investing in initiatives like tree planting, renewable energy projects, or reforestation programs, helping to balance out emissions from operations.
• Upcycling office furniture: Instead of purchasing new furniture, companies can embrace upcycling by refurbishing or repurposing existing office items. This reduces waste, conserves resources, and extends the life cycle of materials already in use.

Sustainable success stories

• Harbour Homes: We were commissioned to create an annual report for Harbour Homes. They required a small print run, as well as a digital version. For this, we developed a dynamic microsite utilising Readmag platform, which allows for seamless sharing and distribution.
• Sebastian Kobelt: We were commissioned to create a logo design, branding and bespoke packaging for Sebastian Kobelt’s extensive range of premium chocolate products. To lower the company’s environmental impact, the client opted for reusable jars for the truffles and we suggested 100% recycled paper for the chocolate bars.
• AnswerConnect: We worked with AnswerConnect on a brand development and online advertising project. The company offer 24/7 live customer service, facilitating the growth and development of business worldwide. As part of their values AnswerConnect have committed to planting one tree every month for each of their customers and employees, to help protect our planet.