Naomi McGuire
Middle-weight Designer
Naomi takes a holistic approach to design projects, paying close attention to client needs and weaving brand stories with creative flair.
Background
Born in Edinburgh, Naomi graduated with a degree in Interior and Environmental Design from the University of Dundee before moving into the area of Graphic Design. Her background in 3D design and contextual imagery presentation has helped to inform her understanding of ergonomics and her style of digital illustration.
Upon graduating, Naomi worked in a brand and marketing agency where she developed her skillset and gained client experience across a wide range of sectors. She crafted brand identities from scratch, bringing them to life through social media campaigns, motion graphics, and a range of other visual assets.
Naomi then took the step to pursue freelance work, collaborating regularly with a social research agency as well as other clients from the arts, retail and financial sectors. Her freelance projects allowed her to expand her portfolio, creating designs and even murals for third-sector initiatives. Naomi’s broad experience enables her to make informed design decisions and better understand client needs.
Role at Firefly
Naomi’s part-time role at Firefly involves designing for a variety of clients across a wide range of projects, from developing existing brands and applying and reinventing their pre-established visual language to creating new and engaging brand identities. Naomi enjoys collaborating with clients and colleagues to deliver visually compelling communications that convey key messages clearly and effectively.
Personal interest
Outside the studio, Naomi loves spending time outdoors, regularly hiking and camping. With a strong interest in photography, she enjoys capturing thought-provoking images of the natural world. Naomi finds her time in nature often sparks ideas in her design projects. She is also a skilled pianist who likes listening to music and discovering new artists.
Environmental action
Naomi understands and advocates for the importance of living an eco-conscious lifestyle. She chooses to cycle, walk and travel by public transport, and is mindful of her environmental impact when working on creative projects. At Firefly, Naomi has volunteered with the Water of Leith Conservation Trust, participating in activities such as litter picking to help keep Edinburgh clean.
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“We worked with Firefly to produce some simple but eye-catching infographics to help us convey our key messages to our wide audience.
We wanted the characters in the graphics to be relatable everyday people from the Scottish public, and Firefly really managed to capture that. The graphics they designed are clean, colourful and clearly convey the right messages we wanted to get out there, helping us to launch National Walking Month 2018 in style. Thanks Firefly!”
Louise Cameron
Communications & Marketing Officer
Paths for All
