General Optical Council
Website design + Digital
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+44 (0) 131 510 8260
Please call +44 (0) 131 510 8260 for more information on any of our creative services.
H.W. Anderson required a responsive website, with a WordPress content management system (CMS), to enhance their online presence and promote their services amongst top tier firms and prospective candidates.
The clean and refined website design reflects the quality of H.W. Anderson’s services. Every detail, from the functionality to the aesthetic, is designed to appeal to the brands professional client base and stand out in the competitive trading and investment industry.
To engage visitors, we incorporated animation in the form of buttons, statistics, and location markers on the stylised map. We introduced another layer of subtle movement by incorporating a parallax scrolling effect. This technique prompts the visuals to move at different speeds as users scroll, resulting in a three-dimensional effect.
Developing upon the firm’s existing colour palette, we selected understated background colours of imperial blue, bright white, and lunar grey. A symbol of trust and stability, the imperial blue helps to break up text and add depth to the website. This is complimented by pops of coral, used to highlight keylines and draw the eye to call to actions, buttons, and drop-down menus, guiding users through the website. Simple yet effective, this accent colour adds a modern touch.
To ensure consistency, we applied a deep blue overlay to all brand imagery. Depicting iconic cityscapes and landmarks, the powerful photography reinforces the firm’s global reach and authority in their field.
The use of contemporary, highly legible typography and clear typographic hierarchy contribute to an optimum user experience (UX). Furthermore, we implemented functionality on the contact forms to allow potential candidates to attach their CVs securely. We gave prospective clients the option to turn this upload function off when submitting enquiries.
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“Firefly worked closely with us to understand our vision and turn it into a modern, slick design that has been used across our new Tenders Direct website, email marketing and social media – we are really delighted with the end product and it’s proving popular with our customers too. Delivery was always on time and Firefly’s customer-focused approach made them a pleasure to work with!”
Penny Godfrey
General Manager
Proactis Tenders Direct