Website mockup on desktop and mobile screen.

H.W. Anderson

International executive search firm, H.W. Anderson, are leaders in commodity trading, equity, and quantitative trading markets. Their specialist services enable top tier firms to strengthen their talent pools, diversify their product portfolios and enhance their geographical reach.

Website mockup on two mobile screens.

The Brief

H.W. Anderson required a responsive website, with a WordPress content management system (CMS), to enhance their online presence and promote their services amongst top tier firms and prospective candidates.

The Creative Outcome

The clean and refined website design reflects the quality of H.W. Anderson’s services. Every detail, from the functionality to the aesthetic, is designed to appeal to the brands professional client base and stand out in the competitive trading and investment industry.

To engage visitors, we incorporated animation in the form of buttons, statistics, and location markers on the stylised map. We introduced another layer of subtle movement by incorporating a parallax scrolling effect. This technique prompts the visuals to move at different speeds as users scroll, resulting in a three-dimensional effect.

Website mockup on desktop screen.

Developing upon the firm’s existing colour palette, we selected understated background colours of imperial blue, bright white, and lunar grey. A symbol of trust and stability, the imperial blue helps to break up text and add depth to the website. This is complimented by pops of coral, used to highlight keylines and draw the eye to call to actions, buttons, and drop-down menus, guiding users through the website. Simple yet effective, this accent colour adds a modern touch.

To ensure consistency, we applied a deep blue overlay to all brand imagery. Depicting iconic cityscapes and landmarks, the powerful photography reinforces the firm’s global reach and authority in their field.

Website mockup on desktop and mobile screen.

The use of contemporary, highly legible typography and clear typographic hierarchy contribute to an optimum user experience (UX). Furthermore, we implemented functionality on the contact forms to allow potential candidates to attach their CVs securely. We gave prospective clients the option to turn this upload function off when submitting enquiries.

Let's work together +

If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business, please complete the form or call us on:

+44 (0) 131 510 8260

Required field *

How will we use your data?

Almost there

It would be great to learn a little more about what you want to achieve and get an idea of the budget for your project.

Required field *

How will we use your data?

“Thank you so much for your work on the report infographics, and especially the speedy turnaround – they really helped us get to where we needed to be in time for the official launch and circulation to press yesterday.

We’ve had loads of coverage for the recent report today and hoping to get more across the week. Also a huge thanks again for your work on the branding and templates generally. Working the report up using the Citizens Advice Scotland report template didn’t take me long at all and we’re so very happy with how it looks!”

Erin Gray
Service Communications Manager
Citizens Advice Scotland

View project