Clearwater Advertising
Digital advertising + Advertising
Royal Blind
Royal Blind is Scotland’s largest vision impairment organisation. Founded in 1793, they support blind and partially sighted people of all ages to fulfil their potential and pave the way for a brighter future.
One of the ways they achieve this is through their Learning Hub, which provides training, advice and practical support to anyone involved in the education of children and young people with vision impairment.
Project services
The Brief
We worked with Royal Blind on a number of key communications, including a direct mail campaign, and print and online advertising. Whilst we retained the brand’s existing logo, colour palette and imagery, the project brief required a degree of brand development.
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The Creative Outcome
Aiming to help launch Royal Blind’s 2019/2020 programme of free seminars, the direct mail campaign comprised of a leaflet and accompanying cover letter outlining their suite of educational services. The leaflet folded out into an informative and engaging poster to display in the staffrooms of organisations that received the mailout.
We used organic shapes, typographical hierarchy and pops of colour to break up key information in a clear and easily digestible way. These communications were enclosed in a branded envelope designed in line with the campaign.
We also designed print and online advertising for the Sunday Post newspaper to promote two of Royal Blind’s specialist care homes for older people with sight loss. We used a vibrant colour palette and a contemporary, yet simplistic typography to create professional and eye-catching adverts. The adverts feature engaging photographs of people in the care homes to further reinforce the core message and add a human touch.
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