Hillcrest
Hillcrest is a large housing association, based in Scotland, dedicated to improving communities and helping people live better lives. They provide housing, maintenance services, support, training and employment opportunities.
Project services
The Brief
Hillcrest approached Firefly to develop the identity for their bi-annual newsletter for Hillcrest Futures and transform the publication into a magazine. In contrast to their previously limited colour palette, they expressed their need for a wider variety of colour along with a more playful aesthetic.
In addition to this, Hillcrest also commissioned Firefly to create a dynamic motion graphics video highlighting their vision and values.
The Creative Outcome
We named their updated newsletter “Our Futures” to give their publication more of a magazine feel while establishing a clear identity that the Hillcrest Futures team and their supported people can resonate with.
Utilising illustrations in the form of stickers and background texture as well as polaroid-style frame devices brought a personal touch to the magazine that elevates each story and creates meaningful connections for readers. Expanding their typography added depth to the publication as a whole and helped to give each article a distinct look and feel.
Hillcrest’s vision and values video was designed to be informative and engaging. We highlighted important stats by developing clear typographic hierarchy. We also visualised abstract concepts by utilising iconography and animated shapes to emphasise key words.