St Joseph’s
Branding + Logo design + Rebranding + more
City FM
Established in Scotland, City FM is one of the largest privately held, integrated facilities maintenance companies in the world.
They offer customers services ranging from technical procurement and support to maintenance and engineering.
Project services
The Brief
We were commissioned to design a logo for the organisation’s computer aided facility management software, Mercury 365.
The Creative Outcome
Simultaneously simplistic and impactful, the logo we designed encompasses the professionalism of the brand, as well as the cutting-edge services it provides.
The concept for the logo design stemmed from an initial scoping workshop with the client and analysis of the unique features of Mercury 365. This is reflected in the abstract ‘M’ shape, which alludes to the user-friendly and agile nature of the product.
We used a gradient effect and three-dimensional perspective to create a dynamic logo marque that conveys the innovation behind the software. This is reinforced by the vibrant colour palette and bold, modern typography. The refined visual style evokes reliability, a nod to the organisations credibility in their industry.
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“I have worked with Ben and his agency for many years, albeit in a paper promotional capacity. After discussions on an internal project, I was thrilled when he offered to produce work for ourselves.
Ben lead the way with concept to design and produced a great piece, Rock-Paper-Scissors. Feedback from our clients has been excellent and lovely to put a smile on faces when they identify the design. I hope to do more work with Firefly in the future.”
Elaine Scott
Key Account Manager
Antalis