Insight Software Development
Branding + Brand guidelines + Brand identity + more
City FM
Established in Scotland, City FM is one of the largest privately held, integrated facilities maintenance companies in the world.
They offer customers services ranging from technical procurement and support to maintenance and engineering.
Project services
The Brief
We were commissioned to design a logo for the organisation’s computer aided facility management software, Mercury 365.
The Creative Outcome
Simultaneously simplistic and impactful, the logo we designed encompasses the professionalism of the brand, as well as the cutting-edge services it provides.
The concept for the logo design stemmed from an initial scoping workshop with the client and analysis of the unique features of Mercury 365. This is reflected in the abstract ‘M’ shape, which alludes to the user-friendly and agile nature of the product.
We used a gradient effect and three-dimensional perspective to create a dynamic logo marque that conveys the innovation behind the software. This is reinforced by the vibrant colour palette and bold, modern typography. The refined visual style evokes reliability, a nod to the organisations credibility in their industry.
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“Firefly worked closely with us to understand our vision and turn it into a modern, slick design that has been used across our new Tenders Direct website, email marketing and social media – we are really delighted with the end product and it’s proving popular with our customers too. Delivery was always on time and Firefly’s customer-focused approach made them a pleasure to work with!”
Penny Godfrey
General Manager
Proactis Tenders Direct