Intrepidus Outdoors
Website design + Branding + Brand identity + more
EMF Manufacturing
Based in central Scotland, EMF Manufacturing (EMF) offer an extensive range of specialist metalwork services to clients throughout the UK. Using CAD software, EMF can fabricate bespoke components in any type of metal, size and shape.
Project services
The Brief
Firefly was commissioned to rebrand EMF to reflect the precision of the metalwork they produce and the quality of their services. The brand development project included the creation of a logo and website design.
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The Creative Outcome
An evolution, rather than revolution of the logo design ensured we could retain brand awareness amongst existing customers, whilst simultaneously connecting with a broader target audience. We used a clean, bold typeface to create an impactful logotype with an industrial, yet modern look and feel. The distortion of the letterforms reflects the process of cutting and bending metal, creating a strong brand identity that differentiates the logo from the company’s competitors.
We created a clearly structured and easy to navigate website to help position EMF as one of the leading specialists in metalwork services in Britain. The use of bold, geometric typography paired with impactful, monochromatic imagery helps to communicate the company’s key message, whilst encompassing their professionalism.
The responsive website design ensures a seamless user experience across desktop, tablet and mobile devices. Built with longevity in mind, we used a WordPress content management system to allow EMF to add and edit content and pages quickly and easily. This ensured they could provide their target audience with regular, relevant content, driving engagement.
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“The Royal College of Nursing Scotland has worked with Firefly on a number of projects, most recently the branding for our Nurse of the Year Awards. We have always found the team to be responsive, willing to listen and full of ideas. Professional, creative and approachable, the quality of their work is excellent.”
Carol Harris
Communications and Public Affairs Manager
The Royal College of Nursing Scotland