Universities Scotland
Print + Iconography + Infographic design + more
Vetsolutions Insight magazine design
Driven by their passion for the wellbeing of animals, Vetsolutions, based in Edinburgh, work to advance the world of veterinary medicine. The global animal health technology and services company help to connect their customers with the best possible solutions and insights.
Project services
The Brief
Firefly was commissioned to develop the Vetsolutions brand across a range of key communications. In addition to the creation of brand guidelines, email marketing, literature, a website design and exhibition displays, this project included the design of an interactive quarterly magazine.
Caption here
1/1
The Creative Outcome
The magazine features articles spanning a range of topics, including ‘a day in the life’ of a Vetsolutions employee, top tips for making the most of social media and improving the effectiveness of a veterinary practice website.
For the magazine design we created a clean and inviting layout, which outlines the content in an easily digestible, yet dynamic way. The variation across the layout encourages readers to engage in the content, maintaining their interest whilst reflecting the professionalism of the brand. This is further facilitated by a combination of highly legible, contemporary typefaces and typographic hierarchy, which highlights important information and helps to guide readers through the publication.
We incorporated pops of vibrant colour and dynamic photography throughout the magazine to capture readers attention. This was also achieved by the use of infographics, which present key takeaways in a concise and engaging way to the magazine’s readers.
The publication helps to promote Vetsolutions to their target audience, whilst educating key practice personnel on techniques that can help to improve practice performance and efficiency.
Thank you
Success! We've received your message and will get back to you as soon as possible. We look forward to chatting to you.
“Ben and the team at Firefly have been great – creative, friendly, fun and professional from start to finish of our label design project.
Despite us providing a rather vague brief, they completely got what we were looking to achieve and delivered an excellent creative proposal which we are now moving ahead with. They worked with pace and their communication was good throughout. I wouldn’t hesitate to work with them again and would strongly recommend them for any creative requirements.”
Omar Quaba, MA, FRCS
Consultant Plastic Surgeon
Waterfront Private Hospital