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WATCH COLLECTORS.

Watch Collectors is a specialist fine watch and jewellery dealer based in Mayfair, London. Established for over 25 years and with an international customer base Watch Collectors is one of the leading stockists of premium timepieces.


Watch Collectors approached Firefly, following a recommendation, to create a new logo, rebrand the company and design a new website based loosely on their existing website structure.

After thoroughly researching the market, it was clear that the old brand wasn’t in line with the quality of merchandise being stocked, meaning a complete redevelopment of the brand was essential.

A refined style of typography, cleaner colour palette and the introduction of emotive imagery that was less product dependent helped to create an overall look and feel that instantly begins to establish a rapport with existing and potential customers.

The logo was originally designed for the company whilst they traded under the name Astrolabium. The logo mark was therefore based on an astrolabe; an elaborate inclinometer, historically used by astronomers, navigators and astrologers. The logo was designed to convey Astrolabium as a well-established company whilst maintaining a modern appearance.

Utilising the structure of the previous website, Firefly redesigned it to be visually cleaner, helping convey the Watch Collectors as one of the leading specialists in premium timepieces.

watchcollectors.co.uk

 


Logo design reversed out of blue


Logo mark


Logo mark reversed out


Website homepage design


Website homepage seasonal slider design


Website homepage design


Website homepage design


Website homepage design


Website individual product page design


Website individual product page design


Website individual product page design


Website about Watch Collectors page design


Website homepage design detail

When we invited tenders for the design of our new website and our flagship publication, Firefly’s proposal was streets ahead of any of the others received in terms of understanding our requirements, original design and functionality.

Our previous website which had been very tired is now transformed into a valued resource. We have been delighted with the finished product which has received much favourable comment and is something of which we can be proud. It was also very good value for money which is important for a small organisation like ours.

Peter Wilson
Director
UKWAS

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HOW CAN WE HELP YOU?

If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:

+44 (0) 131 510 8260 or fill in the form below


Firefly Design Agency
Ocean Point One
94 Ocean Drive
Edinburgh
EH6 6JH

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