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WATCH COLLECTORS.

Watch Collectors are a specialist fine watch and jewellery dealer based in Mayfair, London. Established for over 25 years and with an international customer base Watch Collectors are one of the leading stockists of premium timepieces.


Watch Collectors approached Firefly, following a recommendation, to create a new logo, rebrand the company and design a new website based loosely on their existing website structure.

Through research of the market it was clear that the old brand wasn’t in line with the quality of merchandise being stocked and therefore a complete development of the brand was essential.

A refined style of typography, a cleaner colour palette and the introduction of emotive imagery that was less product dependant helped to create an overall look and feel that instantly begins to establish a rapport with existing and potential customers.

The logo was originally designed for the company whilst they traded under the name Astrolabium. The logo mark was therefore based on an astrolabe, an elaborate inclinometer, historically used by astronomers, navigators, and astrologers. The logo was designed to convey Astrolabium as a well established company whilst maintaining a modern look and feel.

Utilising the structure of the previous website, Firefly re-designed the website to be visually cleaner to help convey that Watch Collectors are one of the leading specialists in premium timepieces.

watchcollectors.co.uk

 


Logo design reversed out of blue


Logo mark


Logo mark reversed out


Website homepage design


Website homepage seasonal slider design


Website homepage design


Website homepage design


Website homepage design


Website individual product page design


Website individual product page design


Website individual product page design


Website about Watch Collectors page design


Website homepage design detail

Recently I was looking for a company that could work with me on designing some infographic style of information to help market my business.

I met with Ben and was impressed at the first meeting on how he managed to grasp immediately what it was i was looking for, and also the costs i was presented with were highly competitive. Even after just one meeting, Ben managed to produce a first draft which was extremely close to what i was looking for. They supplied several design styles, and we worked together on identifying the specific elements that were right for the project. The final work project was produced to an extremely high standard, and within very reasonable turn around times. I particularly like working with ben due to his flexible but extremely professional approach, and I am already thinking of additional projects that we could work together on. I would have no hesitation in recommending Ben and his team for any project.

Dianne Newam
CEO
Ram UK & Ireland

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HOW CAN WE HELP YOU?

If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:

+44 (0) 131 621 0053 or fill in the form below


Firefly Design Agency
29 Constitution Street
Edinburgh
EH6 7BS

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