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WATCH COLLECTORS.

Watch Collectors are a specialist fine watch and jewellery dealer based in Mayfair, London. Established for over 25 years and with an international customer base Watch Collectors are one of the leading stockists of premium timepieces.


Watch Collectors approached Firefly, following a recommendation, to create a new logo, rebrand the company and design a new website based loosely on their existing website structure.

Through research of the market it was clear that the old brand wasn’t in line with the quality of merchandise being stocked and therefore a complete development of the brand was essential.

A refined style of typography, a cleaner colour palette and the introduction of emotive imagery that was less product dependant helped to create an overall look and feel that instantly begins to establish a rapport with existing and potential customers.

The logo was originally designed for the company whilst they traded under the name Astrolabium. The logo mark was therefore based on an astrolabe, an elaborate inclinometer, historically used by astronomers, navigators, and astrologers. The logo was designed to convey Astrolabium as a well established company whilst maintaining a modern look and feel.

Utilising the structure of the previous website, Firefly re-designed the website to be visually cleaner to help convey that Watch Collectors are one of the leading specialists in premium timepieces.

watchcollectors.co.uk

 


Logo design reversed out of blue


Logo mark


Logo mark reversed out


Website homepage design


Website homepage seasonal slider design


Website homepage design


Website homepage design


Website homepage design


Website individual product page design


Website individual product page design


Website individual product page design


Website about Watch Collectors page design


Website homepage design detail

“After a very good recommendation, we approached Firefly for help with what we thought was going to be a rather complicated, lengthy design for print project, but Firefly made it seem easy and we could not have hoped for better results.

Working with Firefly over a period of several months on a daily basis, they immediately proved themselves to be very efficient and a joy to work with, quickly developing a keen understanding of our company and what we want to achieve while consistently delivering results to an extremely high standard within our very tight deadlines. Our customers’ reaction to the finished product is testament to this, and we have been going to re y with all our other design needs since, con dent that what they will produce will be of the highest quality. Firefly come very highly recommended indeed!”

Helen Moffat
Marketing Manager
Britain’s DNA

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HOW CAN WE HELP YOU?

If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:

+44 (0) 131 621 0053 or fill in the form below


Firefly Design Agency
29 Constitution Street
Edinburgh
EH6 7BS

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