0131 621 0053


Watch Collectors are a specialist fine watch and jewellery dealer based in Mayfair, London. Established for over 25 years and with an international customer base Watch Collectors are one of the leading stockists of premium timepieces.

Watch Collectors approached Firefly, following a recommendation, to create a new logo, rebrand the company and design a new website based loosely on their existing website structure.

Through research of the market it was clear that the old brand wasn’t in line with the quality of merchandise being stocked and therefore a complete development of the brand was essential.

A refined style of typography, a cleaner colour palette and the introduction of emotive imagery that was less product dependant helped to create an overall look and feel that instantly begins to establish a rapport with existing and potential customers.

The logo was originally designed for the company whilst they traded under the name Astrolabium. The logo mark was therefore based on an astrolabe, an elaborate inclinometer, historically used by astronomers, navigators, and astrologers. The logo was designed to convey Astrolabium as a well established company whilst maintaining a modern look and feel.

Utilising the structure of the previous website, Firefly re-designed the website to be visually cleaner to help convey that Watch Collectors are one of the leading specialists in premium timepieces.



Logo design reversed out of blue

Logo mark

Logo mark reversed out

Website homepage design

Website homepage seasonal slider design

Website homepage design

Website homepage design

Website homepage design

Website individual product page design

Website individual product page design

Website individual product page design

Website about Watch Collectors page design

Website homepage design detail

Congratulations to Firefly for the fantastic new website, it is one of the best I have viewed. So easy to follow, and the examples of work look great!

Joan Murrie
Group Twelve

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If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:

+44 (0) 131 621 0053 or fill in the form below

Firefly Design Agency
29 Constitution Street

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