Hillcrest
Brand development + Magazine design + Motion graphics
Lindsays
Lindsays is an Edinburgh-based solicitors and estate agents with offices across Scotland, offering a wide range of legal services including property, family, employment, and business law.
Project services
The Brief
We were contracted to develop and produce Lindsays Life, a biannual magazine, distributed to clients and investors in both print and digital formats. To build on the magazine design of previous issues, we were tasked with enhancing audience engagement and creating balanced page compositions, supported by a clear typographic hierarchy to improve readability and overall visual appeal.
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The Creative Outcome
With a considered approach to impact and restraint, powerful imagery and experimental typography were utilised to elevate the magazine article designs, delivering a compelling and refreshing feel to the subject matter.
Alongside the publication, we created graphic assets for use in video promos, email signatures, and social media imagery to ensure the publication reached a broad audience effectively online. These graphic assets were provided as Adobe Indesign templates to enable the marketing team at Lindsays to easily promote the release of each new issue in the future.
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“I have worked with Ben and his agency for many years, albeit in a paper promotional capacity. After discussions on an internal project, I was thrilled when he offered to produce work for ourselves.
Ben lead the way with concept to design and produced a great piece, Rock-Paper-Scissors. Feedback from our clients has been excellent and lovely to put a smile on faces when they identify the design. I hope to do more work with Firefly in the future.”
Elaine Scott
Key Account Manager
Antalis