My Online Schooling
Branding + Prospectus design + Print + more
Brendan MacNeill Photography
Brendan MacNeill is a talented professional photographer with over 30 years of experience. He specialises in photographing people, places and food, in budget, on time and to the highest quality.
Project services
The Brief
We were commissioned to produce a magazine, which provided a snapshot into Brendan MacNeill’s stunning, creative photographs spanning a range of disciplines.
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The Creative Outcome
The magazine was named ‘1000’, representing a play on the idea of a picture speaking 1000 words. We opted for a fresh and contemporary, yet professional magazine design to align with the overarching aesthetic of the photography. The image led magazine utilises white space to create a well-balanced composition, allowing the photographs to speak for themselves.
Moreover, the white background accentuates the rich spectrum of colours and acute detail visible in the aspirational and dynamic photographs. The photographs are combined with testimonials from Brendan’s clients. We used a modern, bold typeface to highlight titles and key quotes to engage readers and guide them seamlessly through the magazine. We also incorporated keylines and bold, large scale quotation marks to place emphasis on testimonials and help break up the typography.
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“Firefly has been an absolute joy to work with. We commissioned them to create a promotional animation for us and on seeing the storyboard, we were so impressed with the work they did that we ended up contracting them to design a series of printed materials too.
Creative, friendly and responsive, they’ve truly delivered on what we asked for and more. We had a very tight turnaround on our project and they made it all happen in good time. I wouldn’t hesitate to use them again.”
Steph Wright
Project Development Manager
Cancer Innovation Challenge