Hillcrest
Brand development + Magazine design + Motion graphics
Gillespie Macandrew
Gillespie Macandrew are leading advisors to the rural, energy, charity and property sectors, providing expert legal advice on a wide range of legal and tax matters.
Project services
The Brief
Gillespie Macandrew approached Firefly to develop their brand to be implemented across all touch points. This involved creating a comprehensive set of brand guidelines along with proposed visuals for a new website and printed material.
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The Creative Outcome
To retain brand awareness and their strong presence within the industry, we introduced graphic assets inspired by the Gillespie Macandrew logo. Keyline devices and a dynamic dash pattern were developed as a means of segmenting content within key visuals.
We also crafted a suite of bespoke icons to represent their wide range of services and expertise. These were applied across all deliverables and helped bring an approachable feel to the brand in a way that was visually engaging yet professional.
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“The friendly and professional Firefly team worked closely with us to develop and refine a clear style for our quarterly print and digital journals.
The team listened carefully to our needs and quickly responded to any queries and changes we requested. We are really happy with the end result, and with circulation increasing every month, it would seem our readers agree!
Sarah Brady
Brand Manager
Eyecare