CY2

The Creative Outcome

We began by developing a logo concept inspired by the two opposing sides of cyber security. The marque brings these contrasting forces together through a bold, dynamic visual, reflecting the constant battle between digital threats and protection. The result is a distinctive brand asset that captures both the technical nature of cyber security and the company’s focus on knowledge and training.

The central circle element was then used to create a flexible system of four sub-brands. Each mark is connected through the shared circular form, creating a cohesive visual family, while the individual symbols are designed as a nod to the specific service they represent. This approach gives each sub-brand its own identity while maintaining a clear connection to the wider brand.

We developed a key graphic using the shapes and visual elements from the CY2 master brand and its four sub-brands, bringing them together to create a bold representation of the wider offering. The graphic provides a flexible visual asset that can be used in full or cropped across communications, adding vibrancy while maintaining a consistent and recognisable brand identity.