Strategic email marketing campaign
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How many times per day do you check your emails? And how many of them do you actually read? Making an impression with email marketing isn’t easy – there’s a lot of competition in that cluttered inbox. But with some inspiring subject lines, brilliant content, a beautiful email template and a little bit of database management, you’ll soon start making waves.
Few types of marketing are more direct than an email. Email marketing can be used to communicate a range of important messages, such as promotions, sales, key messages, welcome to new customers, discount codes, special events, gentle reminders, thanks for business and much more. As well as being informative, in most cases your email will have a call to action too. What’s the next step you want your customer to take? Email campaigns act as a gateway to get new customers, existing customers or old customers back on track and to direct them to your website.
One of the most important factors in email marketing is reaching the right people at the right time. This is why tailoring the audience of your email campaigns is essential, so the message you send out is relevant and timely in your customer’s eyes. A blanket approach seldom gets the best results.
Then there are the technical hurdles. We can offer guidance on avoiding spam filters, plus our HTML emails are crafted to display perfectly on tablet, mobile and desktop. Don’t forget there are legal implications too, regarding who you can contact and when, so don’t get caught out.
Want to pick our brains about email marketing? We’d love to chat.
I commissioned Firefly to design and implement a new website for my growing photography business. Having worked with Firefly on previous assignments, I was impressed with their professionalism, creativity and attention to detail.
When it came to designing my site I knew where to go. Their creativity and adaptability again shone through and they seemed to know exactly what my requirements were. Potential clients come to my website to see my work, so therefore it follows that the platform on which they are displayed should be of the highest quality. Firefly saw to this effortlessly, I cannot recommend them highly enough.
Dominic Twist Photography
If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:
+44 (0) 131 621 0053 or fill in the form below