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We harness the persuasive power of email marketing to craft templates and campaigns that make an impact in even the most cluttered inbox.
Professionally executed, email marketing can be an extremely effective way to attract, retain and even re-engage customers and direct them to your website. However, you may not have your audience’s attention for long, so from the subject line to the call to action, every element of your email needs to persuade them that what you have to say is worth reading.
Our team of specialists use a combination of dynamic imagery, emotive copywriting and responsive layouts to create templates that capture the essence of your brand and entice customers. So, whether you need to send a promotion, welcome message, discount code, invitation, gentle reminder, thank you or anything else for that matter, we will make every second count.
We can offer guidance on a range of technical hurdles, from ensuring your emails are fully responsive across all devices and email platforms to adapting for dark mode. One of the most important aspects of email marketing is reaching the right people at the right time. We can tailor your audience to ensure your campaigns are timely and relevant, which will in turn increase brand awareness, encourage click throughs and drive traffic to your website.
Another important consideration is dark mode, a display setting that changes the background colour of devices to black. We create dark mode friendly versions of all templates to ensure our clients emails can be viewed seamlessly by everyone. This saves energy by reducing the light emitted by screens and is therefore something we champion as a climate positive company.
Whether you are ready to launch an impactful email marketing campaign or simply want a suite of beautifully designed templates, contact us today to find out how we can help you to connect with your customers.
I have worked with Ben and his agency for many years, albeit in a paper promotional capacity. After discussions on an internal project, I was thrilled when he offered to produce work for ourselves.
Ben lead the way with concept to design and produced a great piece, Rock-Paper-Scissors. Feedback from our clients has been excellent and lovely to put a smile on faces when they identify the design. I hope to do more work with Firefly in the future.
Key Account Manager
If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:
+44 (0) 131 510 8260 or fill in the form below