Paul Bradford Sugarcraft School
Strategic email marketing campaign
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How many times per day do you check your emails? And how many of them do you actually read? Making an impression with email marketing isn’t easy – there’s a lot of competition in that cluttered inbox. But with some inspiring subject lines, brilliant content, a beautiful email template and a little bit of database management, you’ll soon start making waves.
Few types of marketing are more direct than an email. Email marketing can be used to communicate a range of important messages, such as promotions, sales, key messages, welcome to new customers, discount codes, special events, gentle reminders, thanks for business and much more. As well as being informative, in most cases your email will have a call to action too. What’s the next step you want your customer to take? Email campaigns act as a gateway to get new customers, existing customers or old customers back on track and to direct them to your website.
One of the most important factors in email marketing is reaching the right people at the right time. This is why tailoring the audience of your email campaigns is essential, so the message you send out is relevant and timely in your customer’s eyes. A blanket approach seldom gets the best results.
Then there are the technical hurdles. We can offer guidance on avoiding spam filters, plus our HTML emails are crafted to display perfectly on tablet, mobile and desktop. Don’t forget there are legal implications too, regarding who you can contact and when, so don’t get caught out.
Want to pick our brains about email marketing? We’d love to chat.
The friendly and professional Firefly team worked closely with us to develop and refine a clear style for our quarterly print and digital journals. The team listened carefully to our needs and quickly responded to any queries and changes we requested. We are really happy with the end result, and with circulation increasing every month, it would seem our readers agree!
If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:
+44 (0) 131 510 8260 or fill in the form below