0131 510 8260


Sponsored by the Duke and Duchess of Buccleuch, The Walter Scott Prize for Historical Fiction is one of the most prestigious literary prizes in the world. The prize is unique for rewarding outstanding writing set in the past and awards over £30,000.

The Brief

Firefly was commissioned to design the logo, branding, exhibition displays and printed collateral for the prize.

The Creative Outcome

The logo design we created portrayed the prize as contemporary and innovative, whilst reflecting its historical influences. An original woodcut artwork of a young Sir Walter Scott was supplied by the client and graphically treated to create a scalable vector image. Applying a bright colour gradient added instant impact, whilst simultaneously modernising the brand. This was combined with a clean, highly legible typeface. We overlapped two ‘Vs’ to create the letter ‘W’, giving the typography a unique edge.

We created a variation on the logo for the Young Walter Scott Prize. Each of the eye catching logo designs help to build brand awareness, as well as connecting and resonating with the brands broad target audience.

Lastly, we created a comprehensive set of brand guidelines to ensure the logo and accompanying design elements were applied correctly across all touch points, creating a strong and consistent brand identity.

Logo design

Logo design detail

Brand identity guidelines

Pop-up banner

Logo reversed out of colour

Logo applied to sticker format

Identity guidelines outlining brand typeface

Identity guidelines showing key brand colours

The young Walter Scott prize logo

Firefly helped us to develop a logo and magazine advert as we launched a new brand. They took the time to understand our product and what we were hoping to achieve, and were helpful and responsive throughout the process.

We’d love to work with the team again on future projects.

Rail BI


If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:

+44 (0) 131 510 8260 or fill in the form below

Firefly Design Agency
5 Castle Terrace

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