Edinburgh Design School
Website design + Branding + Brand development + more
Vetsolutions Email Marketing Campaign
Driven by their passion for the wellbeing of animals, Vetsolutions, based in Edinburgh, work to advance the world of veterinary medicine. The global animal health technology and services company help to connect their customers with the best possible solutions and insights.
Project services
The Brief
As part of a project to develop the Vetsolutions brand, Firefly was commissioned to create an ongoing strategic email marketing campaign.
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The Creative Outcome
Our main focus was to communicate Vetsolutions’ key message in a unique and engaging way to ensure it would stand out in their clients’ inboxes and make an instant impression. We designed a clean, yet dynamic layout for the email templates, using a combination of typographic hierarchy, pops of bright colour and eye-catching imagery. The use of visuals from the existing branding paired with the contemporary layout help to connect and resonate with the company’s target audience.
One of the driving forces behind the campaign was the Vetsolutions marketing team, who had an in depth knowledge of their audience. Working alongside the team behind the scenes helped to ensure that the relevant content we created was delivered to their audience at exactly the right time. This acute attention to detail and strategic planning, alongside the compelling design were key to creating an effective email marketing campaign that would build brand awareness and loyalty, whilst encouraging repeat business.
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“Firefly designed and built our website and also created the online boutique logo. They are an incredible team, throughout the whole process I felt like they were my team. They are very talented, creative and patient. I am extremely happy with the result.”
Mira Lemak Dudgeon
Founder & Director
Amiramour