Vetsolutions email marketing on a mobile screen, showing a dog in front of a headline that reads "Booking appointments made easy...".

Vetsolutions email marketing campaign

Driven by their passion for the wellbeing of animals, Vetsolutions, based in Edinburgh, work to advance the world of veterinary medicine. The global animal health technology and services company help to connect their customers with the best possible solutions and insights.

Email marketing on an iPad screen caption "coming soon, to a big screen near you!".

The Brief

As part of a project to develop the Vetsolutions brand, Firefly was commissioned to create an ongoing strategic email marketing campaign.

The Creative Outcome

Our main focus was to communicate Vetsolutions’ key message in a unique and engaging way to ensure it would stand out in their clients’ inboxes and make an instant impression. We designed a clean, yet dynamic layout for the email templates, using a combination of typographic hierarchy, pops of bright colour and eye-catching imagery. The use of visuals from the existing branding paired with the contemporary layout help to connect and resonate with the company’s target audience.

One of the driving forces behind the campaign was the Vetsolutions marketing team, who had an in depth knowledge of their audience. Working alongside the team behind the scenes helped to ensure that the relevant content we created was delivered to their audience at exactly the right time. This acute attention to detail and strategic planning, alongside the compelling design were key to creating an effective email marketing campaign that would build brand awareness and loyalty, whilst encouraging repeat business.

Email marketing mockup on iPad caption "Vetsolutions 12 days of Christmas offer".

Let's work together +

If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business, please complete the form or call us on:

+44 (0) 131 510 8260

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“I really appreciate the work you put into our website and the end result looks marvellous. We are very happy with the whole package.”

Tom Watt
Sheridan Guest House

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