THE REPUTATION PEOPLE.

The Reputation People is an Edinburgh-based communications agency that aims to bring a fresher, more ethical approach to public relations. Realising that much is wrong with their profession, they aim to put things right, offering expert advice and a greater level of pricing transparency, while looking for opportunities to support the communities in which they operate.

The Reputation People approached Firefly to create a new brand for their recently established agency, which would set them apart from their competitors. As well as creating a new logo, we also designed their business cards, branded letterhead in Microsoft Word, PowerPoint template, social media graphics, exhibition stand and email signature.

To represent the importance of communication in the PR industry, we utilised punctuation marks as graphic devices across the brand in an abstract and playful manner. Square brackets house the typography to create an impactful logo that conveys stability and integrity. The colours cornflower blue and delicate peach evoke trust and, when combined, add a soft and friendly feel to the brand.