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THE EDINBURGH CLINIC.

The Edinburgh Clinic is a private day-case hospital offering fast access to appointments for out-patient consultation, on-site diagnostic imaging, and day-case surgical treatment.


Firefly was commissioned to rebrand The Edinburgh Clinic to help reaffirm their position as one of Scotland’s leading private day-case hospitals.

A key aspect of the new brand was to ensure their messaging was conveyed in a clear and professional, yet friendly, manner. The new brand was rolled out across various communication channels, including printed literature, advertising campaigns and social media marketing.

In addition to creating various patient-facing leaflets and brochures, one of the larger printed projects we designed was a 42-page spiral bound consultant directory, which was distributed to doctors’ surgeries throughout Scotland.

Typographic hierarchy was carefully considered throughout to help guide the reader through the communication, while a minimalist composition conveyed the information in an easy-to-digest format. The refreshed colour palette also helped the new brand come across a lot more approachable and inclusive.

edinburghclinic.com 


Spread design detail


Spread design detail


Table design detail


Map design detail


About leaflet


Leaflet design



Leaflet design


Leaflet front cover designs

I have worked with Ben and his agency for many years, albeit in a paper promotional capacity. After discussions on an internal project, I was thrilled when he offered to produce work for ourselves.

Ben lead the way with concept to design and produced a great piece, Rock-Paper-Scissors. Feedback from our clients has been excellent and lovely to put a smile on faces when they identify the design. I hope to do more work with Firefly in the future.

Elaine Scott
Key Account Manager
Antalis

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HOW CAN WE HELP YOU?

If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:

+44 (0) 131 510 8260 or fill in the form below


Firefly Design Agency
Ocean Point One
94 Ocean Drive
Edinburgh
EH6 6JH

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