THE EDINBURGH CLINIC.
The Edinburgh Clinic is a private day-case hospital offering fast access to appointments for out-patient consultation, on-site diagnostic imaging, and day-case surgical treatment.
Firefly was commissioned to rebrand The Edinburgh Clinic to help reaffirm their position as one of Scotland’s leading private day-case hospitals.
A key aspect of the new brand was to ensure their messaging was conveyed in a clear and professional, yet friendly, manner. The new brand was rolled out across various communication channels, including printed literature, advertising campaigns and social media marketing.
In addition to creating various patient-facing leaflets and brochures, one of the larger printed projects we designed was a 42-page spiral bound consultant directory, which was distributed to doctors’ surgeries throughout Scotland.
Typographic hierarchy was carefully considered throughout to help guide the reader through the communication, while a minimalist composition conveyed the information in an easy-to-digest format. The refreshed colour palette also helped the new brand come across a lot more approachable and inclusive.
Spread design detail
Spread design detail
Table design detail
Map design detail
Leaflet front cover designs
Firefly has been an absolute joy to work with. We commissioned them to create a promotional animation for us and on seeing the storyboard, we were so impressed with the work they did that we ended up contracting them to design a series of printed materials too. Creative, friendly and responsive, they’ve truly delivered on what we asked for and more. We had a very tight turnaround on our project and they made it all happen in good time. I wouldn’t hesitate to use them again.
Project Development Manager
Cancer Innovation Challenge
HOW CAN WE HELP YOU?
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