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PAUL BRADFORD.

Paul Bradford Sugarcraft School offers a huge selection of online cake decorating tutorials, along with access to a vibrant social community of cake decorators.


Firefly was commissioned to develop the brand and redesign the homepage of the website in order to improve the user experience, highlight key areas and increase engagement by potential customers.

Improving what is already a very successful online business can be tricky – ‘if it ain’t broke, don’t fix it’ some would say. What we needed to do was maintain the elements that were working well – the header and simplistic navigation – but develop the structure below the slider to aid user experience without drastically changing the look and feel that existing customers had become accustomed to.

We expanded the colour palette, introduced relevant icons and considered typographic hierarchy. The header and navigation were reviewed and some small adjustments were made to the button styling and search, but the key improvements were made in the main content and footer. Highlighting key tutorials and membership benefits helped to engage users with core parts of the website. Emphasizing the social media following and simplifying the blog feature on the homepage helped add a community feel and extending the footer improved usability.


Website homepage header design


Website homepage design


Website membership design detail


Website membership design detail


Website membership pricing design


Website homepage footer design

The friendly and professional Firefly team worked closely with us to develop and refine a clear style for our quarterly print and digital journals. The team listened carefully to our needs and quickly responded to any queries and changes we requested. We are really happy with the end result, and with circulation increasing every month, it would seem our readers agree! 

Sarah Brady
Brand Manager
Eyecare

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HOW CAN WE HELP YOU?

If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:

+44 (0) 131 510 8260 or fill in the form below


Firefly Design Agency
Ocean Point One
94 Ocean Drive
Edinburgh
EH6 6JH

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