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OCCLES.

Occles is an innovative eyewear brand that helps to protect your eyes from harmful UV rays.


Firefly was commissioned to develop the brand and create marketing materials to help promote the company as it established a new product in the marketplace. Firefly art directed a photography shoot with the photographer, Brendan MacNeill, in order to ensure the brand was communicated effectively. The aim was to capture an image portraying a model wearing Occles in the glowing sunshine by a poolside. Not an easy task when the photo was taken in the middle of the Scottish winter, without the budget to go abroad. However, with some clever lighting skills from Brendan and some strong photoshop post-editing, we created an image that looks as if it was shot on location in Lanzarote!

The impactful branding was rolled out across various communication channels, including promotional brochures, exhibition displays and product tags. The materials introduce the new brand identity whilst promoting their key products, with the brochure including easy-to-follow images and step-by-step instructions that clearly demonstrate how to use the Occles eyeshades.


Key brand image


Printed brochure and product tag


Printed brochure and product tag


Printed brochure and product tag


Printed brochure and product tag


Key brand image detail


Printed brochure and product tag

I approached Firefly to design a company logo for me. With this being a new business venture, I really appreciated the advice and support they offered me.

I gave Ben a very specific brief and almost immediately he seemed to understand what I was trying to achieve. The logo that Firefly produced surpassed my expectations and ticked every box in terms of the brief. I wouldn’t hesitate to recommend them and I look forward to working with them again in the future.

Christy Macleod
Director
Clan Baby

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HOW CAN WE HELP YOU?

If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:

+44 (0) 131 510 8260 or fill in the form below


Firefly Design Agency
Ocean Point One
94 Ocean Drive
Edinburgh
EH6 6JH

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