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OCCLES.

Occles is an innovative eyewear brand that helps to protect your eyes from harmful UV rays.


Firefly was commissioned to develop the brand and create marketing materials to help promote the company as it established a new product in the marketplace. Firefly art directed a photography shoot with the photographer, Brendan MacNeill, in order to ensure the brand was communicated effectively. The aim was to capture an image portraying a model wearing Occles in the glowing sunshine by a poolside. Not an easy task when the photo was taken in the middle of the Scottish winter, without the budget to go abroad. However, with some clever lighting skills from Brendan and some strong photoshop post-editing, we created an image that looks as if it was shot on location in Lanzarote!

The impactful branding was rolled out across various communication channels, including promotional brochures, exhibition displays and product tags. The materials introduce the new brand identity whilst promoting their key products, with the brochure including easy-to-follow images and step-by-step instructions that clearly demonstrate how to use the Occles eyeshades.


Key brand image


Printed brochure and product tag


Printed brochure and product tag


Printed brochure and product tag


Printed brochure and product tag


Key brand image detail


Printed brochure and product tag

After a very good recommendation, we approached Firefly for help with what we thought was going to be a rather complicated, lengthy design for print project, but Firefly made it seem easy and we could not have hoped for better results.

Working with Firefly over a period of several months on a daily basis, they immediately proved themselves to be very efficient and a joy to work with, quickly developing a keen understanding of our company and what we want to achieve while consistently delivering results to an extremely high standard within our very tight deadlines. Our customers’ reaction to the finished product is testament to this, and we have been going to Firefly with all our other design needs since, content that what they will produce will be of the highest quality. Firefly comes very highly recommended indeed!

Helen Moffat
Marketing Manager
Britain’s DNA

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HOW CAN WE HELP YOU?

If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:

+44 (0) 131 510 8260 or fill in the form below


Firefly Design Agency
Ocean Point One
94 Ocean Drive
Edinburgh
EH6 6JH

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