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OCCLES.

Occles is an innovative eyewear brand that helps to protect your eyes from harmful UV rays.


Firefly was commissioned to develop the brand and create marketing materials to help promote the company as it established a new product in the marketplace. Firefly art directed a photography shoot with the photographer, Brendan MacNeill, in order to ensure the brand was communicated effectively. The aim was to capture an image portraying a model wearing Occles in the glowing sunshine by a poolside. Not an easy task when the photo was taken in the middle of the Scottish winter, without the budget to go abroad. However, with some clever lighting skills from Brendan and some strong photoshop post-editing, we created an image that looks as if it was shot on location in Lanzarote!

The impactful branding was rolled out across various communication channels, including promotional brochures, exhibition displays and product tags. The materials introduce the new brand identity whilst promoting their key products, with the brochure including easy-to-follow images and step-by-step instructions that clearly demonstrate how to use the Occles eyeshades.


Key brand image


Printed brochure and product tag


Printed brochure and product tag


Printed brochure and product tag


Printed brochure and product tag


Key brand image detail


Printed brochure and product tag

Recently I was looking for a company that could work with me on designing some infographic style of information to help market my business.

I met with Ben and was impressed at the first meeting on how he managed to grasp immediately what it was I was looking for, and also the costs I was presented with were highly competitive. Even after just one meeting, Ben managed to produce a first draft which was extremely close to what I was looking for. They supplied several design styles, and we worked together on identifying the specific elements that were right for the project. The final work project was produced to an extremely high standard and within very reasonable turn around times. I particularly like working with Ben due to his flexible but extremely professional approach, and I am already thinking of additional projects that we could work together on. I would have no hesitation in recommending Ben and his team for any project.

Dianne Newam
CEO
Ram UK & Ireland

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HOW CAN WE HELP YOU?

If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:

+44 (0) 131 510 8260 or fill in the form below


Firefly Design Agency
Ocean Point One
94 Ocean Drive
Edinburgh
EH6 6JH

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