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OCCLES.

Occles is an innovative eye wear brand that helps to protect your eyes from harmful UV rays.


Firefly were commissioned to develop branding and create marketing materials to help promote the company as it looked to establish a new product to the marketplace. Firefly art directed a photography shoot with Brendan MacNeill to create a key brand image. The brief for the key brand image was to portray a model wearing Occles in glowing sunshine by a poolside. Not an easy task when in the deep dark Scottish Winter without the budget to go abroad but with some clever lighting skills from Brendan and some strong photoshop post editing we have created an image that looks as if it was shot on location in Lanzarote!

The branding was rolled out communications channels including promotional brochures, exhibition displays and product tags.

Occles.co


Key brand image


Printed brochure and product tag


Printed brochure and product tag


Printed brochure and product tag


Printed brochure and product tag


Key brand image detail


Printed brochure and product tag

The friendly and professional Firefly team worked closely with us to develop and refine a clear style for our quarterly print and digital journals. The team listened carefully to our needs and quickly responded to any queries and changes we requested. We are really happy with the end result, and with circulation increasing every month, it would seem our readers agree! 

Sarah Brady
Brand Manager
Eyecare

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HOW CAN WE HELP YOU?

If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:

+44 (0) 131 621 0053 or fill in the form below


Firefly Design Agency
29 Constitution Street
Edinburgh
EH6 7BS

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