Universities Scotland
Print + Iconography + Infographic design + more
Occles
Based in Edinburgh, Occles is an innovative eyewear brand that helps to protect your eyes from harmful UV rays, and provides complete blackout when you want to rest. They are perfect for relaxing on the beach and for sleeping during long flights.
Project services
The Brief
Firefly was commissioned to develop the Occles’ branding, including the creation of a key brand image and design of marketing materials to promote the company as it established a new product in a competitive marketplace.
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The Creative Outcome
In order to capture a central image to communicate the essence of the brand, we art directed a photography shoot with talented photographer, Brendan MacNeill. Our primary focus was to produce a vibrant and aspirational image that depicted a model wearing Occles in the glowing sunshine by a pool. This was not a straightforward task, as the photograph was taken in the middle of winter in Scotland, without the budget to travel abroad to shoot on location in a sunnier climate. However, with clever use of lighting and carefully crafted post-editing, we adapted the image taken in a studio in Scotland to look like it was shot on location in Spain!
The brochure we designed includes easy-to-follow images and step-by-step instructions, demonstrating clearly and succinctly how the Occles eyeshades should be used. The impactful branding was rolled out consistently across various touch points, including promotional brochures, exhibition displays and product tags. These print communications introduce Occles’ strong brand identity and promote the company’s key product to their target audience.
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“Ben and the team at Firefly have been great – creative, friendly, fun and professional from start to finish of our label design project.
Despite us providing a rather vague brief, they completely got what we were looking to achieve and delivered an excellent creative proposal which we are now moving ahead with. They worked with pace and their communication was good throughout. I wouldn’t hesitate to work with them again and would strongly recommend them for any creative requirements.”
Fiona Walsh
Sales Director
Redcastle