Different graphic elements including green triangle, blue square, purple diamond, orange circle, red hexagon and pink pentagon.

Scottish Human Rights Commission – National Taskforce Public Engagement

Set up by Scottish Parliament in 2006, the Scottish Human Rights Commission is an independent public body that promotes and protects the human rights of all people in Scotland. They work alongside and support public authorities to ensure human rights standards are upheld to the highest standard.

Iconography of purple diamond.

The Brief

We were commissioned to produce two digital training resources and, subsequently, social media assets for the National Taskforce Public Engagement. These aimed to spark conversation around a new human rights law amongst communities in Scotland.

The Creative Outcome

We created inclusive and easily digestible resources that prioritise ease of use and appeal to a broad target audience.

Leaflet with questionnaire mockup, front and back.

To clarify the economic, social and cultural rights the new law might include, we created engaging iconography. As accessibility was central to this project, we superimposed refined, linear icons on brightly coloured shapes. This adds a dynamic edge to the resources and helps to differentiate each key message. We utilised modern typography with a clear typographic hierarchy to aid legibility and guide readers through the content.

To promote the events and encourage public engagement, we transformed each of the icons into eye catching graphics for social media.

Social media mockup on tablet screen.

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Citizens Advice Scotland Annual Report

“Thank you so much for your work on the report infographics, and especially the speedy turnaround – they really helped us get to where we needed to be in time for the official launch and circulation to press yesterday.

We’ve had loads of coverage for the recent report today and hoping to get more across the week. Also a huge thanks again for your work on the branding and templates generally. Working the report up using the Citizens Advice Scotland report template didn’t take me long at all and we’re so very happy with how it looks!”

Erin Gray
Service Communications Manager
Citizens Advice Scotland

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