Different graphic elements including green triangle, blue square, purple diamond, orange circle, red hexagon and pink pentagon.

Scottish Human Rights Commission – National Taskforce Public Engagement

Set up by Scottish Parliament in 2006, the Scottish Human Rights Commission is an independent public body that promotes and protects the human rights of all people in Scotland. They work alongside and support public authorities to ensure human rights standards are upheld to the highest standard.

Iconography of purple diamond.

The Brief

We were commissioned to produce two digital training resources and, subsequently, social media assets for the National Taskforce Public Engagement. These aimed to spark conversation around a new human rights law amongst communities in Scotland.

The Creative Outcome

We created inclusive and easily digestible resources that prioritise ease of use and appeal to a broad target audience.

Leaflet with questionnaire mockup, front and back.

To clarify the economic, social and cultural rights the new law might include, we created engaging iconography. As accessibility was central to this project, we superimposed refined, linear icons on brightly coloured shapes. This adds a dynamic edge to the resources and helps to differentiate each key message. We utilised modern typography with a clear typographic hierarchy to aid legibility and guide readers through the content.

To promote the events and encourage public engagement, we transformed each of the icons into eye catching graphics for social media.

Social media mockup on tablet screen.

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“Ben and the team at Firefly have been great – creative, friendly, fun and professional from start to finish of our label design project.

Despite us providing a rather vague brief, they completely got what we were looking to achieve and delivered an excellent creative proposal which we are now moving ahead with. They worked with pace and their communication was good throughout. I wouldn’t hesitate to work with them again and would strongly recommend them for any creative requirements.”

Fiona Walsh
Sales Director

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