
Argyll and Bute
Website design + Brand development + Web development
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PoLHA commissioned Firefly to communicate their Strategic Plan 2020-25 via a bespoke microsite. The brief specified that the microsite should be bright, colourful and fun in order to capture the attention of the Leith and north Edinburgh community. In addition, we were commissioned to create a downloadable and printable PDF version of the Strategic Plan to accompany the microsite.
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The microsite is designed to communicate the Strategic Plan in a clear, succinct and engaging way, adopting a modern aesthetic. We expanded the colour palette of the existing brand, using bright, statement colours alongside pastel tones to engage visitors and evoke a welcoming and friendly environment.
The use of colourful animated graphics draws emphasis to key information, adds a sense of playfulness and helps to create a dynamic user experience. This is reinforced by the treatment and use of photography, which simultaneously helps to break up the content and add a human aspect to the design.
The content is presented in different formats throughout the microsite to make the information easily digestible for visitors. Moreover, the drop-down expandable sections, interactive tables and carousels help to intuitively guide the reader through the report and explore each section.
The downloadable PDF version of the Strategic Plan encompasses all of the information included in the microsite, as well as complementing the design, in an accessible and printable format.
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“From start to finish, Firefly were great to work with. They understood the objectives of the project and what I was trying to achieve, and provided regular updates throughout. The project was managed very efficiently and I am extremely happy with the result. Thank you!”
Lucy Ozanne
CPD & Training Officer
Law Society of Scotland