0131 510 8260


Clan Baby produces premium, handmade baby products predominantly using Scottish tartan, tweed and other textiles.

Firefly was commissioned to design a logo and consider the branding for Clan Baby. The brief was to create a contemporary Scottish brand identity that retains a handmade appearance.

Giving tartan a modern twist was a tricky task. User testing enabled us to gain feedback on various colour combinations and determine which logo design would be used. A muted colour palette was combined with a simplified, modern take on tartan in the form of a heart. The logo structure had to be simplistic to be easily reproduced on woven garment tags.

Logo design

Logo sketch development

Logo design options

Logo design

Logo sketch development

Logo design

I approached Firefly to design a company logo for me. With this being a new business venture, I really appreciated the advice and support they offered me.

I gave Ben a very specific brief and almost immediately he seemed to understand what I was trying to achieve. The logo that Firefly produced surpassed my expectations and ticked every box in terms of the brief. I wouldn’t hesitate to recommend them and I look forward to working with them again in the future.

Christy Macleod
Clan Baby

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If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:

+44 (0) 131 510 8260 or fill in the form below

Firefly Design Agency
Ocean Point One
94 Ocean Drive

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