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Intelligent Drilling Tools (IDT) is an industry leading specialist in developing Downhole Technology with the aim of delivering useful, intelligent tools that approach problems with a new and modern technological view.

Firefly was commissioned to initially consider and develop the existing IDT brand. A minimal logo development for IDT helped to retain brand awareness, whilst positioning the company as leading specialists in the oil and gas industry.

Following on from this, we created three new logos for their key products to help further convey IDT as an innovative, cutting-edge brand, setting it apart from the competition. The AV-D, AV-S and AV-T products are all similar, which meant the logos had to relate to each other whilst also distinguishing between the products.


Master logo

Logo design detail - AVS sub brand

Logo design - AVS sub brand

Sub brand logos

Logo design - AVT sub brand

Reversed logo

Logo design - AVD sub brand

After a very good recommendation, we approached Firefly for help with what we thought was going to be a rather complicated, lengthy design for print project, but Firefly made it seem easy and we could not have hoped for better results.

Working with Firefly over a period of several months on a daily basis, they immediately proved themselves to be very efficient and a joy to work with, quickly developing a keen understanding of our company and what we want to achieve while consistently delivering results to an extremely high standard within our very tight deadlines. Our customers’ reaction to the finished product is testament to this, and we have been going to Firefly with all our other design needs since, content that what they will produce will be of the highest quality. Firefly comes very highly recommended indeed!

Helen Moffat
Marketing Manager
Britain’s DNA

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