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Intelligent Drilling Tools (IDT) is an industry leading specialist in developing Downhole Technology with the aim of delivering useful, intelligent tools that approach problems with a new and modern technological view.

Firefly was commissioned to initially consider and develop the existing IDT brand. A minimal logo development for IDT helped to retain brand awareness, whilst positioning the company as leading specialists in the oil and gas industry.

Following on from this, we created three new logos for their key products to help further convey IDT as an innovative, cutting-edge brand, setting it apart from the competition. The AV-D, AV-S and AV-T products are all similar, which meant the logos had to relate to each other whilst also distinguishing between the products.


Master logo

Logo design detail - AVS sub brand

Logo design - AVS sub brand

Sub brand logos

Logo design - AVT sub brand

Reversed logo

Logo design - AVD sub brand

It was a pleasure to work with Firefly on our branding, report templates and new website. We chose to work with them because they took time to understand us at the start of the process and that approach was apparent in all of the high-quality work they produced.

Graeme Blackett
BiGGAR Economics

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