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Pure Press offers a complete line of 100% organic, cold-pressed fruit and vegetable juices. Smooth, enjoyable and healthy with immune-system boosting properties, Pure Press drinks are made using a unique Cold High Pressure process. This process ensures ingredients stay fresh and retain their nutritional value.

Pure Press approached Firefly to create a new logo and packaging that could be used as part of the company’s brand identity. We wanted to convey the natural, health-centred ethos of the company whilst allowing the colour of the juice to shine through. Sticking to monotone text compliments the bright colours of the juice and adds to the clean, simplistic feel of the branding.



Packaging design

Logo detail

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