BJS Academy Launch Materials

The Creative Outcome

The aim of the promotional videos was to create a buzz around the Academy on the lead up to the launch. As a new educational platform, it was essential to explain its vision and purpose in an easily digestible way. We therefore began by distilling this messaging into succinct and inspiring scripts that reinforce the organisations ambition and authority in their industry.

The colour palette and use of impactful footage like the sun rising behind the earth, reflect the Academy’s global reach, whilst helping to increase brand awareness. We used a combination of motion graphics and kinetic typography to create a professional and dynamic style that captures the attention of the Academy’s target audience and clearly communicates their message. To further build momentum, we incorporated uplifting, motivational music.

To broaden the Academy’s reach and encourage engagement, we created a series of eye-catching digital adverts and social media graphics utilising the distinctive key brand visual. The assets we designed for social media feature a five-day countdown, helping to build anticipation.