Lantra
Lantra is a leading awarding body that promote careers, training and qualifications in Scotland’s land-based, aquaculture and environmental conservation industries.
Project services
The Brief
Lantra approached us to design a brochure to promote careers in agriculture.
The primary target audience was Gen Z, particularly school pupils aged 14-17, school leavers aged 16-18 and career changers aged 18-25. Secondly, it should also appeal to careers advisors, teachers, and parents who influence decisions of teenagers and younger adults.a
The Creative Outcome
To capture the attention of prospective students and help them to visualise what a career in agriculture could look like, we incorporated engaging photography of people working in the industry. We paired this with a contemporary colour palette and angular graphics to create a strong visual style. To further entice readers and highlight key content, we used a combination of tables, infographics and typographic hierarchy.
Thank you
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“Thank you so much for your work on the report infographics, and especially the speedy turnaround – they really helped us get to where we needed to be in time for the official launch and circulation to press yesterday.
We’ve had loads of coverage for the recent report today and hoping to get more across the week. Also a huge thanks again for your work on the branding and templates generally. Working the report up using the Citizens Advice Scotland report template didn’t take me long at all and we’re so very happy with how it looks!”
Erin Gray
Service Communications Manager
Citizens Advice Scotland